Case Studies

“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.” — Anne-Charlotte Chauvet, Head of Revenue Operations @ n8n

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing." — Selin Kocalar, Co-Founder & COO @ Delve

“Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue." — Rich Elliott, Demand Generation @ Zenhub

“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.” — Chas Larios, VP Marketing @ Anvilogic

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup

"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation

The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.

The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.

How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.

Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.

The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales.‍ That's when they decided to bring on HockeyStack.

“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte

“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.” — Forrest Herlick, Growth Marketing Manager @ Paragon

“HockeyStack is our new single source of truth for attribution.” Dave Katz, VP Marketing @ RudderStack

“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.” Alexander Ehrensvard, Head of Business Development @ Planhat

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.