GTM + AI:
What Actually Works in 2025
Hosted by HockeyStack · Exclusive to Bessemer portfolio companies
AI is reshaping go-to-market at every stage of company growth—from startup scrappiness, to scaleup velocity, to enterprise-level operations. Yet most teams are still navigating what’s hype vs. what truly drives pipeline and productivity.
On September 25th, join HockeyStack and fellow GTM leaders for an exclusive operator-only fireside chat in San Francisco. You’ll hear firsthand playbooks from startups, scale-ups, and enterprises that have successfully embedded AI into their sales and marketing motions.
After the discussion, unwind with a hands-on cocktail-making class and networking over hors d’oeuvres.
On September 25th, join HockeyStack and fellow GTM leaders for an exclusive operator-only fireside chat in San Francisco. You’ll hear firsthand playbooks from startups, scale-ups, and enterprises that have successfully embedded AI into their sales and marketing motions.
After the discussion, unwind with a hands-on cocktail-making class and networking over hors d’oeuvres.
Agenda
Thursday, September 25, 2025 HockeyStack San Francisco Office
4:30–4:35 PM — Welcome
4:35–5:15 PM — Fireside Chat: Operating GTM with AI
5:15–5:30 PM — Q&A
5:30–6:30 PM — Cocktail-making class + hors d’oevres
Speakers
Emir (HockeyStack): CRO, Host.png)
Bugra (HockeyStack): CEO, Panelist.png)
Tricia (Box): CMO, Panelist- + 1 additional GTM leader (TBA)
What you’ll learn
- How startups, scale-ups, and enterprises are adopting AI differently in GTM
- Real-world playbooks for driving pipeline and productivity with AI
- Pitfalls to avoid when embedding AI into sales & marketing motions
- What’s hype vs. what’s actually working in 2025