Alternatives
Key Features
Best For
Pricing
HockeyStack
Multi-touch attribution, account-based tracking
Optimizing campaigns with customer journey insights
Starting from $2,200/month
Ruler Analytics
Closed-loop marketing, visitor-level data
Attributing conversions across channels
Starting from £179/month
Dreamdata
Customer journey tracking, touchpoint analytics
Tracking complex B2B sales cycles
Starting from $999/month
HubSpot Marketing Attribution
Multi-touch attribution models, dynamic reports
Analyzing multi-channel marketing performance
Starting from $20/month
LeadsRx
Offline attribution, cross-channel insights
Tracking digital and offline marketing efforts
Request pricing
Adobe Analytics
Real-time analytics, segmentation tools
Tracking cross-channel user interactions
Request pricing
Google Analytics 360
Unsampled reports, custom funnels
Detailed funnel tracking for enterprise users
Request pricing
AppsFlyer
Fraud prevention, real-time attribution
Tracking mobile app marketing performance
Starts from $0
Adinton
Predictive bid management, click fraud detection
Optimizing ad spend across channels
Starts from €300
Factors.ai
ABM insights, cohort analysis
Optimizing B2B marketing performance
Starts from $399/month
Attribution
Multi-touch attribution, campagin ROI tracking
Evaluating campaign ROI across channels
Request pricing
TripleWhale
ROAS reporting, real-time data tracking
Optimizing eCommerce marketing efforts
Starts from $1,290/year
Branch
MMM, real-time attribution
Tracking mobile user engagement
Starts from $0
Windsor.ai
Deep linking, cross-channel tracking
Analyzing multi-channel marketing performance
Starts from $19/month.
Oktopost
Social media tracking, UTM tracking
Optimizing B2B social media strategies
Not available
Adjust
Fraud prevention, subscripion tracking
Optimizing app marketing performance
Free plan available, contact sales for other plans
SegMetrics
Lifetime analytics, CRM integration
Tracking long-term customer value
Starts from $95/month
Rockerbox
Unified marketing data hub, real-time ingestion
Analyzing multi-channel marketing efforts
Not available
NorthBeam
User-level data, automated reports
Tracking eCommerce marketing performance
Starts from $1,000/month
Alternatives
Key Features
Best For
Pricing
HockeyStack
Anonymous user tracking, conversion path tracking, event-based analytics
B2B companies needing detailed, multi-touch attribution
Starting from $2,200/month
Dreamdata
Ad spend ROI tracking, touchpoint analytics, cross-departmental data integration
B2B companies that want to tie marketing activities to revenue
Starting from $999/month
Factors.ai
Lead scoring models, customizable dashboards, anomaly detection
B2B companies automating marketing attribution with AI
Starting from $399/month
Ruler Analytics
Call tracking, visitor-level data collection, marketing source attribution
Organizations tracking conversions from offline interactions
Starting from £179/month
Full Circle Insights
Response management, true MQL tracking, pipeline influence
B2B companies relying on Salesforce for marketing attribution
Custom pricing available
CaliberMind
Lead-to-revenue analysis, custom attribution models, time-to-close analytics
B2B companies with complex sales cycles requiring multi-touch attribution
Custom pricing available
Attribution
Marketing-to-sales handoff insights, cross-channel attribution, revenue attribution
B2B companies tracking customer journeys across multiple channels
Custom pricing available
Looker
Customizable data models, real-time data access, explores
Teams requiring real-time data analysis and customizable reports
Custom pricing available
Salesforce Marketing
Cloud Intelligence
API data connectors, dynamic marketing mix modeling, unified marketing data hub
B2B companies aligning marketing with sales data in Salesforce
Starting from €3,000/month
HubSpot Marketing
Smart content, lead generation forms, custom workflows
Small to mid-sized B2B companies focused on lead generation and inbound marketing
Starting from $20/month
Google Analytics 4
Event-based data model, life cycle reports, explorations
B2B companies needing cross-platform tracking and advanced attribution models
Free
AppsFlyer
OneLink deep linking, Protect360 fraud prevention, uninstall tracking
B2B companies with a strong focus on mobile marketing
Starting from 7¢/conversion
Adobe Analytics
Segmentation IQ, attribution IQ, cross-device analytics
Large B2B enterprises requiring advanced data analysis and attribution
Custom pricing available
RevSure.ai
AI-powered deal acceleration, pipeline readiness scoring, lead-to-revenue forecasting
Large B2B enterprises requiring advanced data analysis and attribution
Starting from $2000/month
Alternatives
Key Features
Best For
Pricing
Free Length Trial
HockeyStack
​​Cookieless Tracking / Customizable Reports / Attribution & Incrementally
B2B SaaS companies that want cutting-edge  marketing attribution and analytics
Starts at $1,399/mo
14-day free trial
Bizible
Multi-touch attribution / Revenue Cycle Analytics / Customizable Attribution Models
Businesses heavily using Salesforce
Starts at $1,500/month
No free trial
Ruler Analytics
Multi-Touch Attribution / Call Tracking / CRM Integration
Businesses with offline conversions needing detailed tracking
Starts at £199/month
No free trial
Factors.ai
ABM Analytics / Multi-Touch Attribution / AI-Powered Insights
Enterprises with complex sales cycles
Starts at $399/month
14-day free trial
Full Circle Insights
Salesforce Native /
Multi-Touch Attribution / Funnel Analytics
Organizations with dedicated Salesforce admins
Custom pricing
No free trial
Singular
Cross-Channel Attribution /
Multi-Touch Attribution / Fraud Prevention
Mobile-first companies that need robust attribution
Starts at $0.05 per conversion
No free trial, but free plan available
Funnel
Data Aggregation /
Customizable Dashboards /
Marketing Attribution
Data analysts that need robust data cleaning and analysis tools
Starts at €1.08 per flexpoint per month
14-day free trial
LeadsRX
Multi-Touch Attribution /
Customer Journey Analytics /
Marketing ROI Measurement
E-commerce businesses that need multi-channel tracking
Custom pricing
No free trial
Adinton
Cross-Channel Campaign Management /
Automated Bid Optimization /
Budget Management
Global brands that want fraud detection and budget control
Custom pricing
Free trial available on demand
HubSpot Marketing
CRM Integration / Email Marketing / Marketing Automation
Inbound Marketing Teams
Starts at $800/month
Both a free plan and a 30-day free trial for the premium ones
Google Analytics Attribution
Data-Driven Attribution /
Cross-Channel Attribution /
Conversion Path Reports
Companies heavily invested in Google Ads
Free for most users, $150K/year for enterprises
No free trial for the paid version
AppsFlyer
Mobile Attribution / Fraud Prevention / Deep Linking
Gaming companies and high-spend advertisers
Starts at $0.07 per conversion
Free plan available + free trial for the Growth plan
InfiniGrow
Multi-touch attribution / Full-funnel analytics / Marketing ROI measurement
Tech startups optimizing marketing budgets
Starts at $1500/month
No free trial
Alternatives
Key Features
Best For
Pricing
Free Length Trial
HockeyStack
Unified data model, incrementality, cookieless tracking, attribution models and lift reports, executive-level reporting, and more
B2B SaaS companies that want holistic analytics
Starting price $1,399/mo
14-day free trial
Matomo
GDPR compliance, customizable reports, open-source
Privacy-conscious businesses that want full data control
Free for self-hosted, cloud from 22 EUR/mo
21-day free trial​
Kissmetrics
Person-based tracking, funnel analysis, A/B testing
Ecommerce businesses optimizing customer journeys
Starting from $299 per month
14-day free trial
Clicky
Real-time analytics, heatmaps, individual visitor tracking
Bloggers wanting a simpler view of website performance
Free for 1 site, Pro from $9.99/month
21-day free trial​
Fathom Analytics
Lightweight, privacy-focused, simple interface
Small websites needing essential, privacy-compliant analytics
Starting from $15 per month
30-day free trial​
Piwik Pro
Privacy-first, customizable reports, customer journey analysis
Businesses needing robust analytics with privacy controls
Free for up to 500,000 actions
Free plan, but no free trial for the Enterprise plan
Plausible
Lightweight, privacy-focused, essential website stats
Small websites focused on privacy and ease of use
Starting from $9 per month
30-day free trial
Simple Analytics
Privacy-first, simple interface, real-time data
Businesses that focus ethical data collection practices
Starting from $10 per month
14-day free trial​
Heap
Autocapture, funnel analysis, session replay
Product and UX teams that want automatic data capture
Starting from $3,600 per year
30-day free trial​
Mixpanel
Event tracking, funnels, cohorts
SaaS companies that need detailed user behavior insights
Free for up to 20 million events
Free plan, but no free trial for premium plans
Amplitude Analytics
Behavioral cohorts, event segmentation, journeys
Marketing teams personalizing user experiences
Free plan available, paid plans start at $49/month
14-day free trial​
Adobe Analytics
Web analytics, mobile app analytics, predictive analytics
Large enterprises managing complex data sets
Custom pricing
Available on demand
Countly
Open-source, multi-platform tracking, event tracking
Enterprises preferring on-premise analytics solutions
Free for basic, paid plans from $80/month
No free trial for premium plans
Snowplow
Open-source, rich event tracking, data warehousing
Data-driven companies with technical expertise
Free for Community Edition, BDP from $1,500/month
14-day free trial​
Metric
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Ad Spend
27.5% of total budget
18% of total budget
Higher spend than Q2
31% of total budget
CTR
0.82%
N/A
0.96%
N/A
CPC
$10.48
N/A
$15.72
N/A
MQL
27% of ad spend resulted in 27% of total MQLs 
18% of ad spend generated 30% of total MQLs
22% of ad spend resulted in 22% of total MQLs
31% of ad spend generated 20% of total MQLs
SQO
Conversion
Cycle
24 Days
45 Days
62 Days
68 Days
Pipeline
Created
$646,667 in February
Strong pipeline conversion from Q1 MQLs
Up to $1.5M in pipeline value
Slower pipeline creation, longer conversion cycle
ROI
2.44x Pipeline ROI
2.53x Pipeline ROI
2.53x Pipeline ROI
2.46x Revenue ROI