The following dashboard for Devin Reed, Founder at The Reeder (and former Head of Content at Gong & Clari), measures and reports on TOFU and dark social metrics that gauge brand health like LinkedIn impressions and podcast downloads and critical pipeline metrics to see how TOFU activity is connecting to revenue.

The following dashboard for Bridget Poetker, Brand Strategist & Creative Partner at bridgetpoetker.com, measures and reports on website trends and engagement, sources of traffic and trends and how marketing content is influencing leads and pipeline.

The following dashboard for Casey Hill, Senior Growth Manager at Intelligent Marketing Automation Platform, ActiveCampaign, measures and reports on the connection of multiple organic activities to pipeline, especially those considered to be "dark social" channels.

The following dashboard for Melissa Rosenthal, Co-Founder of Outlever, measures and reports on what marketing activities are contributing to pipeline and revenue growth, which channels are directly sourcing pipeline and revenue and what the prospect journey looks like, and how it is changing over time

The following dashboard for Kyle Lacy, CMO of AI-Powered Learning Platform, Docebo, measures and reports on customer journeys and golden paths, pipeline source velocity comparisons, buying committee insights and closed lost account revivals.

This is the dashboard that HockeyStack's growth team uses daily.

With over 1M subscribers, how does ActiveCampaign measure their newsletter’s contribution to revenue?

How does Silvio Perez of AdConversion measure the performance of his paid ads programs?

How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?

How does B2B marketing advisor, Jason Widup, track goal pacing for revenue vitals?

How does LinkedIn ads specialist, Justin Rowe, measure LinkedIn ad campaign performance?

How does Refine Labs's Ashley Lewin measure and report on marketing performance MoM/QoQ?

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

How does Nicolai Stampfer, Digital Marketing Manager at Cognism, keeps track of performance across different regions?