How Times Change with B2B Ross: How The Attribution Wars Began

How The Arts & Crafts Department Has Changed

In this special edition of How Times Change, B2b Ross meets up with The Worst Marketer In The World to discuss how Marketing has evolved from being the Arts & Crafts department.

Season 1 Episode 6

Next Episode

Episode 7

How The Attribution Wars Began

B2b Ross discusses how business leaders inadvertently set off a decades-long 'Attribution War' between their own Marketing & Sales teams by assigning them different goals.

Start watching

More Episodes From: How Times Change with B2B Ross

How The Buyer's Journey Has Changed

B2b Ross goes over how things have changed when it comes to our buyer's journeys and why the old way of doing things doesn't work anymore.

Season 1 Episode 1

How Events Have Changed

B2b Ross reminisces about how events used to be in the B2B industry, and talks about how things can be done differently today.

Season 1 Episode 2

How Attribution Has Changed

B2b Ross discusses how attribution has evolved from figuring out who gets credit to better understanding the buyer's journey.

Season 1 Episode 3

How The Marketing Funnel Has Changed

B2b Ross breaks down why The Marketing Waterfall, otherwise known as TOFU, MOFU, and BOFU content just won't cut it anymore.

Season 1 Episode 4

How Content Has Changed

In this episode, B2b Ross discusses how content has evolved over time from being SEO-driven to audience-and-narrative-driven.

Season 1 Episode 5

How The Attribution Wars Began

B2b Ross discusses how business leaders inadvertently set off a decades-long 'Attribution War' between their own Marketing & Sales teams by assigning them different goals.

Season 1 Episode 7

How B2B Buying Has Changed

B2b Ross tells the tale of B2B buying processes and how they evolved over time to give buyers more power.

Season 1 Episode 8

How LinkedIn Has Changed

B2b Ross goes over how LinkedIn evolved from a resume website to a social platform for B2B creators and companies to build connections and grow their businesses.

Season 1 Episode 9