GTM Intelligence That Actually Converts
Turn Sales and Marketing Data Into Insights, Plans and Actions.
Trusted By Leading B2B GTM Teams

“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup


“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”


“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations


Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”


“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup


“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
.webp)

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”


“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations


Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

This dual-layer AI Account Context powers our GTM AI products.
HockeyStack's Al for GTM helps B2B marketing and sales teams turn overwhelming data into revenue.
Odin AI Analyst: Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations.
Custom Reports: Get insights that match real business questions in minutes. Easily measure incremental impact and performance by campaign, channel, or timeframe.
Out-of-the-Box Dashboards: Kick off with live dashboards from day one. Explore campaigns, channels, and funnels with flexible templates that adapt to your questions.
Buyer Journeys: See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
Workflows: Turn strategy into tailored execution for every GTM team. Sync audiences, enrich accounts, launch sequences, and push actions into third-party tools.
Blueprints: Reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.






Built-In Reasoning: Advanced reasoning on your winning pipeline conversion and closed-won patterns
NEX-LM: HockeyStack’s proprietary LLM built for GTM data turns English-written contracts into automated workflows.
Self-Improving: Every outcome feeds back into the system, improving agent decisions across your entire business context.
Automated Tool Calling: Agents know which signals, data, and tools to use and fetch them automatically, end to end.
Business Context: HockeyStack agents are built specifically for GTM teams, with native understanding of their sales and marketing motions.
Validation: Nex-LM validates each Contract before the Agent runs, fixes issues, and highlights specific parts of the contract to verify.






Solutions Built for GTM Teams
Unify insights across the funnel to uncover what’s working, fix what’s not, and forecast with confidence.
Explore SolutionZero to $74M: Our Outbound Playbook
Read PlaybookAccelerate pipeline by focusing your team on the right accounts, at the right time, with the right context.
Explore SolutionHow We 3x'd Outbound Meetings
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How Planhat Aligned Marketing Strategy with Revenue Growth Using HockeyStack
Power smarter media and lifecycle plays with full-funnel visibility and real-time buyer insights.
Explore SolutionHockeyStack's LinkedIn Ads Playbook
Read Playbook
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
AI Initiatives in GTM Fail Because of the Underlying Data
Atlas is HockeyStack’s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.
Data Acquisition
Identity Resolution and Data Categorization
Reasoning Layer
Action Layer
How We Helped B2B Leaders Around the World

Switch to HockeyStack
Kick off by connecting your website and data sources.
Within 24 hours, the GTM team can analyze data with AI Agent Odin, and access pre-built dashboards surfacing funnel performance.
Ready, Set, Go: Your Questions Answered Instantly
Sales leaders can use scoring to identify high-intent accounts and access their first Account Plans, enriched with web signals and CRM context.
Scale: Loop in your teammates for your first Agent
HockeyStack is officially launched! Build your first AI agent – sales and marketing alignment has never looked better.
Now, all your GTM data is flowing through HockeyStack.
Your GTM data is live in HockeyStack. You’re tracking conversions, and the sales team is getting daily insights from AI agent Nova. We’ll stay close to keep adoption seamless.
Frequently Asked Questions
Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.
AI agents are only as good as the data they’re trained on. Without access to accurate, well-organized, and contextual information about your business, they produce outputs that are often irrelevant or unreliable.
HockeyStack connects directly to your GTM tech stack, ingesting both structured and unstructured data across marketing, sales, product, and customer success. We clean, organize, and categorize this data to ensure your AI agents are grounded in accurate, up-to-date information.
You also have the ability to customize and edit the context your AI agents operate in, ensuring they understand your business as deeply as you and your team do.
Over time, HockeyStack AI Agents continuously learn from your company’s real activities, strategies, and decisions, automatically refining their recommendations and actions.
The result is trustworthy, business-aware outputs that drive meaningful results from day one, and only improve over time.
While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.
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Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.

Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.























