Modern Attribution that captures the complete buyer journey.

From first touch to closed-won. Unify your marketing and sales data into one actionable source of truth.

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Everything You Need to Measure What Matters

Prove what's working, fix what's not, and grow pipeline with confidence.

Holistic Buyer Journeys

See every interaction in one view, from first anonymous touch to closed-won. Cookieless tracking captures the dark funnel your CRM and last-touch models miss.

Multi-Touch Attribution

Apply any model and compare them side by side to see how each credits your channels. Switch in a click to find what really drives pipeline.

Lift & Incrementality

Lift reports compare exposed and unexposed accounts to prove which campaigns actually drive conversions. Ideal for low-volume, high-impact programs like events and content.

Custom Reports & Dashboards

Build reports around your business logic, not a pre-defined data model. Customize across attribution models, scoring weights, campaign groupings, and exclusions, all with no SQL.

Data Syncing with Source Systems

Sync data both ways with your CRM, ad platforms, and warehouse. Push conversion and attribution data back to your tools so every system optimizes on real pipeline.

Forward-Looking Insights

Move from reporting on the past to deciding what comes next. Our AI agents surface forward-looking recommendations and the next best action for every segment.

Empower Every Revenue Team

Marketing Leaders

Sales Leaders

GTM Operations

Unify insights across the funnel to uncover what’s working, fix what’s not, and forecast with confidence.

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Executive Marketing Dashboard

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Zero to $74M: Our Outbound Playbook

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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HockeyStack: Marketing Budget Optimizer

Accelerate pipeline by focusing your team on the right accounts, at the right time, with the right context.

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SDR Leadership Dashboard

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How We 3x'd Outbound Meetings

How Planhat Aligned Marketing Strategy with Revenue Growth Using HockeyStack

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HockeyStack Agents: Account Pre-Call Brief

Power smarter media and lifecycle plays with full-funnel visibility and real-time buyer insights.

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Enterprise PLG Dashboard

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HockeyStack's LinkedIn Ads Playbook

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

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HockeyStack Agents: Forecast Challenger

ATLAS

Attribution Is Only as Trustworthy as the Data Beneath It

Atlas is HockeyStack’s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.

Data Acquisition

Atlas ingests raw, complete, structured and unstructured data from every data source — CRM, MAP, Ad Platforms, Website activity, and your Data Warehouse.

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Identity Resolution and Data Categorization

Atlas matches and merges identities across sources, then applies your business context and definitions, so the numbers match how you actually run your funnel.

Reasoning Layer

Atlas reasons over your cleaned and categorized GTM data determining causality and connecting every touchpoint to revenue, from first impression to closed-won.

Explore & Action

Now, you can derive insights, make decisions, and take action across the full funnel using HockeyStack's off-the-shelf and customizable dashboards.

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How We Helped B2B Marketers Around the World

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How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence

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How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

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How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

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Frequently Asked Questions

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

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Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys, AI-powered recommendations, and the industry’s best-performing multi-touch attribution models you can defend in any boardroom.

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Modern Attribution that captures the complete buyer journey.