Alex Schaefer
Marketing Operations
at Honeycomb
at Honeycomb
About us
Do your best work.
with HockeyStack
GTM teams were optimizing around the wrong metrics guessing which touchpoints actually drove revenue because their data was fragmented and attribution was incomplete. So we built HockeyStack to connect every data point to revenue, giving GTM teams the clarity to align their goals to outcomes that actually matter.
Trusted by leading GTM teams of all sizes
4 fun facts about HockeyStack
200+
B2B Customers
2x
Revenue every 6 months
60TB
Total data tracked
212
requests processed/second
How we work
The culture that drives HockeyStack
Customer Happiness
We're at the center of what our customers do. Companies depend on us to grow, which is why we obsess over reliability, accuracy, and outcomes that actually move revenue.
Proven Results
200+ customers trust HockeyStack to drive measurable outcomes. We're laser-focused on the impact we deliver, not the features we ship.
Radical Transparency
We show you the data, the methodology, and exactly how we arrived at the insights. No black boxes. No "trust us"—we prove it.
Real, Usable Insights
We don't just give you dashboards and call it a day. We help you understand why it matters and what to do about it—whether through Odin's AI analysis or direct partnership with our team.
what we build
Unify Your Marketing Data. Amplify Your Revenue Impact.
HockeyStack Marketing Intelligence connects every data source across your GTM motion—turning insights into clear actions that accelerate growth.
Odin: AI Analyst
Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations
Ask Odin anything
Attribution Reporting
Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
Explore our most popular template"HockeyStack is our new single source of truth for attribution."
Dave Katz,
VP Marketing @ RudderStack
Lift Reporting
Easily understand the incremental impact of each touchpoint and campaign to understand what’s truly driving revenue.
See Them In Action"HockeyStack helped us direct our budget to campaigns that actually drive revenue — this was something we couldn't optimize on before."
Alexander Ehrensvard
Head of Business Development @ Planhat
Buyer Journeys
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
Take a tour“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
How We Helped B2B Marketers Around the World
See all case studies
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys, AI-powered recommendations, and the industry’s best-performing multi-touch attribution models you can defend in any boardroom.
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”