GTM Intelligence for Enterprise Teams
Built for the scale and complexity of enterprise go-to-market.
Trusted by more than 300,000 leading GTM teams of all sizes
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
“We’ve become far more data-driven because of HockeyStack…we’re tying all our channels together, connecting to our CRM, and proving ROI well enough to secure more budget and scale our campaigns." — Masagi Sinnott, Sr.Marketing Ops Specialist @ Stocksy
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
“With HockeyStack, we finally have the flexibility and visibility we lacked for years. Each marketer can create the views they need—without depending on BI or waiting weeks for answers.” — Lucía Delpozo, Head of Market Intelligence @ Kantox
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
How We Helped Enterprise Teams Around the World
HockeyStack: Built for the scale and complexity of enterprise go-to-market.
Enterprise-Grade Governance
Identity resolution, flexible data foundation, compliance, and data governance.
- Data Acquisition: HockeyStack ingests raw, complete, structured and unstructured data from every data source.
- Deduplication + Identity Resolution: Atlas, HockeyStack’s Data Foundation, matches and merges identities from different sources
- Data Categorization and Governance: Your business context and definitions are applied to the cleaned data.
- Action Layer: Now, enterprises can make decisions and take action on your GTM data directly through the Dashboard UI, AI Agents, or automated GTM Workflows.
Actionable AI for GTM Teams
HockeyStack’s AI agents give go-to-market teams real reasoning, intelligence, and governance across their entire motion.
- Odin, HockeyStack’s AI Analyst, reasons across your marketing data, surfacing forward-looking insights, explanations, and recommendations automatically.
- Nova, HockeyStack’s AI Sales Rep Assistant, generates personalized actions and research for every lead and account.
- HockeyStack’s AI ensures data governance and integrity with enterprise-grade controls, accuracy, and trust built into every prompt and workflow.
Attribution & Intelligence
Ask any question and instantly understand the "why" behind your performance.
- Attribution Flexibility: Every attribution model, plus lookbacks and custom weighting.
- Lift Reports: Identify incremental impact of campaigns on pipeline and revenue.
- Buyer Journey Visibility: Track multistep pre-conversion paths and uncover funnel friction.
- Odin AI Analyst: Forward-looking insights and next steps with visualizations
Account Insights to Drive Conversion
Account Intelligence surfaces insights and actions for your GTM teams without the research and investigation delay.
- Custom, Transparent Scoring: Combines first-party CRM data with third-party behavior and intent.
- Stakeholder Maps: Automatically surface stakeholders using your CRM, engagements, and external signals.
- Account Plans: See recommended next steps and playbooks based on real outcomes.
- Nova AI Sales Rep Assistant: Real-time account insights, pre-meeting prep, and risk alerts Sub-second analytics built for GTM insights, automation, routing, and decision loops.
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Why Enterprises Switch To
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
