How n8n Scaled A Lean GTM Motion with HockeyStack Account Intelligence

The Who

In the midst of explosive hypergrowth, n8n is the company redefining workflow automation.  n8n merges AI capabilities with business process automation, giving technical teams the flexibility of code with the speed of no-code. They offer teams unprecedented flexibility to build, scale, and innovate, all while operating with a remarkable, high-impact team.

Leading Revenue Operations at n8n is Anne-Charlotte Chauvet, who brings over a decade of experience building and scaling RevOps functions at B2B SaaS companies. Her team covers five core RevOps pillars: Strategy & Planning, Process & Automation, Analytics, Deal Desk & Pricing, and Enablement. Her mission is to drive performance and efficiency across self-serve and sales-assisted GTM, all while rapidly scaling with a lean team. 

From the very start, n8n approached HockeyStack not just as a tool vendor, but as a strategic partner. HockeyStack and n8n worked together leveraging the power of n8n workflows and HockeyStack’s data model and Account Intelligence API, to design a custom intelligence layer that could keep pace with their velocity and ambition.

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The Problem

“The HockeyStack team focuses on our problems and the challenges we’re trying to solve, versus pushing a solution onto us.”

With 1,000+ inbound leads flowing in weekly and a small RevOps team, n8n wanted to skip the “messy middle” stage most startups endure. That meant no duct-taped dashboards, no bloated headcount, no manual meeting prep. Their GTM motion was primarily inbound-driven, but the RevOps team faced multiple challenges:

• Meeting prep was fully manual — Reps spent ~30 minutes per discovery call piecing together prospect intel from Salesforce, call recordings, public sources, and website data.
• No lead scoring model — There was no scalable way to prioritize high-intent leads.
• Data fragmentation and timeliness issues — Critical signals lived across CRM, call recordings, public datasets, and website analytics. The team needed not only to consolidate this data, but also to surface it quickly enough to influence live sales conversations.
• Incomplete prospect context — When account executives spoke with a prospect, they often lacked a full understanding of the user journey: what the prospect already knew about n8n, what they had done in the product, prior interactions with the team, and even relevant public company insights. Without this, it was harder to ensure each conversation was pertinent, timely, and valuable.

n8n wanted to build correctly from day one — enabling data accessibility, accuracy, and context without adding excessive headcount.

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The Requirements

To support their growth, n8n needed a platform that could:

• Serve as a single source of truth for prospect behavior across their website, campaigns, CRM, and public data.
• Integrate directly into their existing RevOps workflows and Slack systems to power automations without heavy engineering.
• Deliver clean, relevant, and timely data reps could act on instantly.
• Provide flexibility to build custom lead scoring using the fewest, most predictive data points.
• Offer responsive, white-glove support to iterate quickly as new use cases emerged

They explored other tools and even considered building in-house, but none could offer speed, flexibility, and accuracy at this level.

“HockeyStack has visibility on all of our prospects’ and companies’ domain interactions with our website properties, and acts as a single, central, hub of data.”

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The Alternatives

Before HockeyStack, there was no consolidated solution. The motion was simply manual research across:

• CRM (Salesforce)
• Call recordings
• Public data sources
• Website analytics

This approach was slow, inconsistent, and not scalable. Building an internal data layer was considered but dismissed due to complexity, maintenance burden, and lack of bandwidth.

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The Insights

“We want to build a lead score that is simple and easy to understand. With HockeyStack, we can narrow down on the data points that drive better conversions. For example, HockeyStack allows us to understand how a company interacted with our website properties—whether they looked at our pricing page or docs—to assess maturity and intent.”

This engagement was a true partnership to leverage both n8n and HockeyStack’s capabilities in tandem. By combining n8n’s RevOps expertise with HockeyStack’s account intelligence, we co-created automations and data flows purpose-built for n8n’s unique operating style, ensuring every touchpoint was relevant, every process lean, and every insight actionable from day one.

With HockeyStack’s Account Intelligence in place, n8n skipped months of manual process-building: 

• Pre-Meeting Summary Bot:
  Each morning, Salesforce is queried for the day’s meetings. HockeyStack’s API returns public company info (via Perplexity) plus n8n-specific engagement data — pricing page visits, documentation depth, and campaign touchpoints. This merges into a one-page Notion brief automatically sent to reps in Slack.
• Custom Lead Scoring:
  By analyzing HockeyStack goals (e.g., “Visited pricing page,” “Viewed docs”), The n8n team identified the minimal set of signals that double conversion rates, then built a simple, high-signal score to prioritize SDR outreach.
• Inbound Follow-Up Automation:
  HockeyStack account intelligence feeds into AI-powered email drafts that reps can review and send — enabling faster, more relevant responses.
• API Integration:
  Instead of pulling from 5+ systems, Anne-Charlotte’s team queries a single HockeyStack API endpoint, reducing build time, easing maintenance, and ensuring clean, mapped account-level data from the start.

“If one rep gets 10 discovery meetings per week, our workflow helps them save about 30 minutes of prep time per meeting… that's half a day a week they can spend with prospects or doing less admin.”

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The Results

“One of the key benefits of building with HockeyStack as a RevOps team is that we save a tremendous amount of time. What really stood out with the team is the white-glove support they provided to get us into production as fast as possible.”

With HockeyStack’s account intelligence and API integrated into n8n workflows, the RevOps team has:

• Saved ~5 hours/week per rep by automating meeting prep, freeing up time for prospecting and higher-value activities.
• Doubled conversion rates on high-intent leads by using a lean, high-signal scoring model built on HockeyStack data.
• Improved inbound follow-up speed and quality, giving reps instant context to deliver better first responses.
• Replaced 5+ manual data sources with a single API, streamlining orchestration and reducing build time.
• Scaled to handle 1,000+ inbound leads/week without additional headcount, thanks to fully automated data flows.
• Strengthened cross-team alignment — HockeyStack’s white-glove support has been pivotal in co-creating workflows, rapidly iterating on API improvements, and replicating setups to troubleshoot side-by-side with n8n’s team.
  
  

“HockeyStack allows us to surface user journey insights that help recommend the best next steps to our sales team. I’m very excited about the future of our partnership with HockeyStack, whether it's uncovering new AI use cases or scaling more efficiently.”