HockeyStack eliminates data silos between marketing and sales by providing holistic revenue analytics. Understand what's happening in the buyer journey without any blind spots.
Break down the silos between departments with holistic analytics. Recreate your GTM strategy using a data source that you can trust.
Between data silos, spreadsheet errors, and messy setups, data inaccuracy is your biggest threat. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, standardized, and free of duplicates.
You can use different objects from different platforms to report on revenue. And yes, you can do cross-object reporting with different objects from your CRM.
HockeyStack collects and cleans your data in one place and enriches with reverse IP and firmographics. You can send the data we collect back to your data warehouse or your CRM.
You can edit property, channel, and other mappings in HockeyStack’s reporting at any time with complete flexibility. You can also build new events/goals using different data points and properties.
Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.
Enlist an ally with our AI-assisted, machine-learning insights, and discover hidden gems to fuel your next stage of growth. If it wasn’t AI would it even be “martech”? Nah.
Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.
GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.