This report is dedicated to explore impact of G2 on Lead Generation, Deal Size and Sales Cycles

We analyzed $100M spent across 50 of our B2B SaaS customers to learn more about efficiency of Google Ads.

In this report, we explore how the content consumption impacts the buyer journey and whether the increase in content consumption increases conversion rates.

This report reviews the data from Q1 2024 and explores changes in Budget, Conversion Rates, MQLs, Pipeline, and Revenue.

In this report, we explored data from 24 B2B SaaS companies to show the impact of interactive live demo pages and, ultimately, to answer the question: “Do interactive demos work?”

Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. In this report, we analyzed data from more than 50 B2B SaaS companies, which allowed us to review the state of outbound in 2023 and 2024, as well as how marketing influenced it.

In this report, we analyzed data from over 70 B2B SaaS companies to explore spent, in-platform metrics, and conversion figures from LinkedIn Ads in 2023.

We gathered data from 31M unique website visitors across 80 B2B SaaS companies to analyze metrics and conversions of transparent and non-transparent pricing pages, demo pages, and case study pages.

In this report, we share data about the relationship between ACV, the length of sales cycles, and the number of sales reps.

In this report, we analyzed over 8,500 self-reported attribution answers from 36 B2B SaaS companies to discover the differences in attribution models and what works and what doesn't in B2B SaaS.

The buyer journey is not linear, so in this report we analyzed over 1.5 Million contacts from over 50 B2B SaaS companies to learn what it takes to close a deal.

HockeyStack 2023 Recap is here! In this report, we explored marketing and revenue data from 2023 to share essential benchmarks and actionable strategies for maximizing their marketing ROI and revenue growth.

We pulled over 8,000 self-reported attribution responses from high-intent prospects across dozens of B2B brands globally, to unravel patterns, preferences, and peculiarities of their Self-Reported Attribution answers.