Marketing Budget Optimizer
For The Marketer Who Needs More Space To Think
Marketing Budget Optimizer
For The Marketer Who Needs More Space To Think
HockeyStack
GTM Agents
HockeyStack GTM Agents apply our proprietary Reasoning Engine to your complete GTM dataset, delivering:
  • Multi-step, autonomous GTM workflows
  • Unified execution across the GTM stack layer
  • Real guardrails and coordination
  • Continuous self-improvement
  • Work across every GTM workflow
Step 1
Analyzes spend and cost per sqo by channel and segment
Step 2
Compares performance to segment averages
Step 3
Classifies channels into budget buckets
Step 4
Reallocates spend within strict constraints to preserve totals
Marketing Budget Optimizer
Optimize Channel Mix Within Paid Ad Budgets
Step 1
Analyzes spend and cost per sqo by channel and segment
Step 2
Compares performance to segment averages
Step 3
Classifies channels into budget buckets
Step 4
Reallocates spend within strict constraints to preserve totals
Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Benchmark channel spend and cost per SQO
  • Classify channels by efficiency and funding level
  • Reallocate budget within strict segment constraints
  • Output clear, reasoned spend adjustment recommendations

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Benchmark channel spend and cost per SQO
  • Classify channels by efficiency and funding level
  • Reallocate budget within strict segment constraints
  • Output clear, reasoned spend adjustment recommendations

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Benchmark channel spend and cost per SQO
  • Classify channels by efficiency and funding level
  • Reallocate budget within strict segment constraints
  • Output clear, reasoned spend adjustment recommendations

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Benchmark channel spend and cost per SQO
  • Classify channels by efficiency and funding level
  • Reallocate budget within strict segment constraints
  • Output clear, reasoned spend adjustment recommendations

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Benchmark channel spend and cost per SQO
  • Classify channels by efficiency and funding level
  • Reallocate budget within strict segment constraints
  • Output clear, reasoned spend adjustment recommendations

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Benchmark channel spend and cost per SQO
  • Classify channels by efficiency and funding level
  • Reallocate budget within strict segment constraints
  • Output clear, reasoned spend adjustment recommendations

Trigger | Scheduled

Lead Scoring & Outreach Engine

Score and route new leads,  create follow-up tasks, and send personalized outreach

Early Churn Detection & Outreach

Detect early churn signals and trigger save campaigns

[Insert Your Sales & Marketing Agent]

Create custom agents for targeted GTM execution

[Insert Your RevOps Agent]

Build Agents to automate and align revenue operations

Built In Reasoning

Advanced reasoning on your winning pipeline conversion and closed-won patterns

NEX-LM

HockeyStack’s proprietary LLM built for GTM data turns English-written contracts into automated workflows.

Self-Improving

Every outcome feeds back into the system, improving agent decisions across your entire business context.

Automated tool calling

Agents know which signals, data, and tools to use and fetch them automatically, end to end.

Budget stays locked in channels that stopped producing pipeline.

Agents reallocate spend toward channels generating active pipeline.

High-performing channels starve due to fixed budget plans.

Agents shift budget immediately when performance exceeds benchmarks.

Marketers debate reallocations instead of acting mid-quarter.

Agents execute reallocations automatically within approved constraints.

Marketing Budget Optimizer

Pipeline growth requires constant manual budget intervention.

Agents continuously rebalance spend as pipeline dynamics shift.

Budget changes break reporting and planning discipline.

Agents rebalance spend without changing total budget commitments.

Underperforming channels linger due to organizational inertia.

Agents systematically defund channels falling below SQO benchmarks.

Ready To See HockeyStack In Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo