Multi-Touch Attribution Anomaly Detector
For The Marketer Who Needs More Space To Think
Multi-Touch Attribution Anomaly Detector
For The Marketer Who Needs More Space To Think
HockeyStack
GTM Agents
HockeyStack GTM Agents apply our proprietary Reasoning Engine to your complete GTM dataset, delivering:
  • Multi-step, autonomous GTM workflows
  • Unified execution across the GTM stack layer
  • Real guardrails and coordination
  • Continuous self-improvement
  • Work across every GTM workflow
Step 1
Builds rolling attribution baselines by channel and touchpoint
Step 2
Compares recent performance to statistical norms
Step 3
Classifies anomalies by type and severity, and estimates pipeline impact
Step 4
Recommends actions and alerts the team when thresholds are crossed
Multi-Touch Attribution Anomaly Detector
Detect Tracking Issues, Market Shifts, and Campaign Signal Changes Early
Step 1
Builds rolling attribution baselines by channel and touchpoint
Step 2
Compares recent performance to statistical norms
Step 3
Classifies anomalies by type and severity, and estimates pipeline impact
Step 4
Recommends actions and alerts the team when thresholds are crossed
Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Establish attribution baselines across channels and touchpoints
  • Detect significant deviations in recent attribution performance
  • Classify anomalies by risk, impact, and root cause
  • Alert marketing ops with prioritized actions

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Establish attribution baselines across channels and touchpoints
  • Detect significant deviations in recent attribution performance
  • Classify anomalies by risk, impact, and root cause
  • Alert marketing ops with prioritized actions

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Establish attribution baselines across channels and touchpoints
  • Detect significant deviations in recent attribution performance
  • Classify anomalies by risk, impact, and root cause
  • Alert marketing ops with prioritized actions

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Establish attribution baselines across channels and touchpoints
  • Detect significant deviations in recent attribution performance
  • Classify anomalies by risk, impact, and root cause
  • Alert marketing ops with prioritized actions

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Establish attribution baselines across channels and touchpoints
  • Detect significant deviations in recent attribution performance
  • Classify anomalies by risk, impact, and root cause
  • Alert marketing ops with prioritized actions

Trigger | Scheduled

Built-in Reasoning
Self-improving
test
actions
contract
trigger

HockeyStack’s GTM agents conduct advanced reasoning on your winning pipeline conversion and closed-won patterns

HockeyStack’s GTM agents continuously learn from new pipeline activity and outcomes, automatically refining their insights and recommendations over time.

Run the agent on-demand to preview its recommendations and validate outputs against your real GTM data

  • Slack Message
  • Establish attribution baselines across channels and touchpoints
  • Detect significant deviations in recent attribution performance
  • Classify anomalies by risk, impact, and root cause
  • Alert marketing ops with prioritized actions

Trigger | Scheduled

Lead Scoring & Outreach Engine

Score and route new leads,  create follow-up tasks, and send personalized outreach

Early Churn Detection & Outreach

Detect early churn signals and trigger save campaigns

[Insert Your Sales & Marketing Agent]

Create custom agents for targeted GTM execution

[Insert Your RevOps Agent]

Build Agents to automate and align revenue operations

Built In Reasoning

Advanced reasoning on your winning pipeline conversion and closed-won patterns

NEX-LM

HockeyStack’s proprietary LLM built for GTM data turns English-written contracts into automated workflows.

Self-Improving

Every outcome feeds back into the system, improving agent decisions across your entire business context.

Automated tool calling

Agents know which signals, data, and tools to use and fetch them automatically, end to end.

Marketing reacts too late to collapsing attribution performance.

Agents alert teams when deviations exceed revenue-impact thresholds.

Sudden attribution spikes trigger premature budget or strategy shifts.

Agents validate whether spikes are real performance or data errors.

Emerging channels grow unnoticed.

Agents detect new high-impact touchpoints early.

Multi-Touch Attribution Anomaly Detector

Pipeline drops become a blame game.

Agents isolate which motions stopped contributing to revenue.

Underperforming campaigns linger due to noisy attribution.

Agents isolate failing motions using deviation thresholds, not opinions.

Ready To See HockeyStack In Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo