Attribution 2.0: The industry still relies on flawed attribution

The industry still relies on flawed attribution

Emir and Obaid talk about how most companies still incorrectly use attribution, how they attribute the wrong channels as revenue drivers, and their lack of investment in brand building due to it being harder to track.

Season 1 Episode 2

Attribution is about collecting more data

Emir and Obaid talk about how the perfect attribution model doesn't exist, why self-reported attribution is a good, but limited start, and the need to collect more data to better understand complex buyer journeys.

Season 1 Episode 3

Different departments currently operate in silos

Emir and Obaid talk about the root cause of Sales & Marketing's dysfunctional relationship, as well as how different departments have different goals and are measured on success in different ways.

Season 1 Episode 4

All teams need access to customer journey data

Emir and Obaid talk about why every department needs access to customer journey data and how it could help companies achieve better GTM alignment.

Season 1 Episode 5

Teams need to build their goals on company goals

Emir and Obaid talk about why teams need to base their goals on company goals, communicate better, and have a shared focus on new revenue, product usage, and user retention.

Season 1 Episode 6

Attribution is not only about proving ROI

Next Episode

The industry still relies on flawed attribution

The industry still relies on flawed attribution

Attribution is about collecting more data

Different departments currently operate in silos

All teams need access to customer journey data

Teams need to build their goals on company goals

Next Episode

The industry still relies on flawed attribution

More Episodes From: Attribution 2.0

The industry still relies on flawed attribution

Attribution is about collecting more data

Different departments currently operate in silos

All teams need access to customer journey data

Teams need to build their goals on company goals

Cookie Settings