Level Up: Advice for B2B Media Companies

B2B Unboxing Experiences

Obaid discusses how B2B teams can learn from B2C companies and consider the "unboxing experiences" of those they market to, particularly for teams that focus on demand gen and content marketing.

Season 1 Episode 7

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Advice for B2B Media Companies

If you're building a B2B media company, this is the most important thing you can do & the most important thing you should avoid.

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The Never-ending Debate Between Marketers & Leadership

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Considering product association, or the outcomes someone thinks of when they consider your product, during the ideation phase helps you come up with concepts you can create memorable, yet informative content around.

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