Cal Jenkins accidentally invents attribution while trying to help his friend Bob bring in more patrons to his saloon.
Cal Jenkins helps a motor company promote their new car and accidentally invents the first display ad in history.
Cal Jenkins helps a realtor in Maine gain foot traffic for his new listing by offering free appraisals (and accidentally inventing 'lead generation' in the process).
Cal Jenkins convinces a radio station to sell their air time to local businesses and accidentally invents sponsored ads.
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