Emir and Obaid go over why attribution is not only about proving ROI, why teams need to stop trying to give credit to single touchpoints, and why they should be trying to understand the collective impact of all their efforts instead.
In the pilot episode of CYDI, Emir Atli creates a paid ads dashboard that shows MQLs, deals created, deals closed won, ad spend, CPC, and more in 1 minute and 15 seconds.
The first HockeyStack documentary, The Takeoff provides viewers with a look at the challenges Bugra, Emir, and Arda faced leading up to their acceptance in the Y Combinator 2023 winter batch.
ERP is a software company that can help you increase your productivity. And they'll go to any lengths to make sure you know that.
Courtney takes just 46 seconds to create a dashboard for high-intent and engaged accounts that tracks LinkedIn ads impressions, pricing page views, blog post views, contact sales submissions, and more.
Emir and Obaid talk about how most companies still incorrectly use attribution, how they attribute the wrong channels as revenue drivers, and their lack of investment in brand building due to it being harder to track.
Zeus is furious when he finds Darth Vader in Valhalla, but Goku and Hercules are there to take a deeper look into his journey...... using HockeyStack.
Emir and Obaid talk about how the perfect attribution model doesn't exist, why self-reported attribution is a good, but limited start, and the need to collect more data to better understand complex buyer journeys.
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