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Predictive Analytics in GTM: Complete Guide for Revenue Teams

Lift vs. Multi-Touch Attribution

Written by
Drew Leahy
Former Head of Product Marketing at HockeyStack
Published on
October 7, 2024
Table of Contents
Featured

Why Cross-Functional Collaboration is Essential for Data Analysis

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Complete Guide to B2B Web Analytics: Metrics, Tools, and Best Practices

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HockeyStack
Drive Pipeline and Close Revenue
Actionable, forward-looking GTM insights  and complete visibility into the buyer journey.
Book a demo
Home
/
Blog
/
Predictive Analytics in GTM: Complete Guide for Revenue Teams

Lift vs. Multi-Touch Attribution

Written by
Drew Leahy
Former Head of Product Marketing at HockeyStack
Published on
November 6, 2025
Featured

HockeyStack's Tracking Advantage

Improve marketing data with HockeyStack’s cookieless tracking, flexible integrations, custom reports, and easy, no-code implementation.

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Featured

B2B Marketing Attribution: The 2025 Playbook

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LinkedIn Ads Reporting: How to Do It Right (+3 Report Templates)

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HockeyStack
Drive Pipeline and Close Revenue
Actionable, forward-looking GTM insights  and complete visibility into the buyer journey.
Book a demo

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