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Predictive Analytics in GTM: Complete Guide for Revenue Teams

Lift vs. Multi-Touch Attribution

Written by
Drew Leahy
Former Head of Product Marketing at HockeyStack
Published on
October 7, 2024
Table of Contents
Featured

AI Marketing Agents: Use Cases, Implementation, & Top Solutions

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What Is Account-Based Experience (ABX) and Why Does It Matter?

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HockeyStack
Drive Pipeline and Close Revenue
Actionable, forward-looking GTM insights  and complete visibility into the buyer journey.
Book a demo
Home
/
Blog
/
Predictive Analytics in GTM: Complete Guide for Revenue Teams

Lift vs. Multi-Touch Attribution

Written by
Drew Leahy
Former Head of Product Marketing at HockeyStack
Published on
November 6, 2025
Featured

What Is Revenue Attribution & How to Get Started with It in 2025?

Learn what revenue attribution is and how it can help you understand your customer journey and optimize your marketing spend.

Read more
Featured

Building The Flow

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Customer Journey vs Customer Experience Maps: Which One Should You Use?

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HockeyStack
Drive Pipeline and Close Revenue
Actionable, forward-looking GTM insights  and complete visibility into the buyer journey.
Book a demo

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