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Predictive Analytics in GTM: Complete Guide for Revenue Teams

Lift vs. Multi-Touch Attribution

Written by
Drew Leahy
Former Head of Product Marketing at HockeyStack
Published on
October 7, 2024
Table of Contents
Featured

How to Build a Custom Marketing Attribution Model - Complete Guide for B2B Marketers

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6sense vs. Demandbase: Head-to-Head Comparison (+ Better Options)

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HockeyStack
Drive Pipeline and Close Revenue
Actionable, forward-looking GTM insights  and complete visibility into the buyer journey.
Book a demo
Home
/
Blog
/
Lift vs. Multi-Touch Attribution Models

Lift vs. Multi-Touch Attribution

Written by
Drew Leahy
Former Head of Product Marketing at HockeyStack
Published on
November 6, 2025
Featured

Marketing Mix Modeling

Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.

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Featured

Enterprise B2B Attribution Excellence: Measuring and Proving Real Impact

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Cognism Case Study

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HockeyStack
Drive Pipeline and Close Revenue
Actionable, forward-looking GTM insights  and complete visibility into the buyer journey.
Book a demo

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Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

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Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo