GTM + AI:
What Actually Works in 2025
Hosted by HockeyStack
AI is reshaping go-to-market at every stage of company growth—from startup scrappiness, to scaleup velocity, to enterprise-level operations. Yet most teams are still navigating what’s hype vs. what truly drives pipeline and productivity.
On September 25th, join HockeyStack and fellow GTM leaders for an exclusive operator-only fireside chat in San Francisco. You’ll hear firsthand playbooks from startups, scale-ups, and enterprises that have successfully embedded AI into their sales and marketing motions.
After the discussion, unwind with a hands-on cocktail-making class and networking over hors d’oeuvres.
On September 25th, join HockeyStack and fellow GTM leaders for an exclusive operator-only fireside chat in San Francisco. You’ll hear firsthand playbooks from startups, scale-ups, and enterprises that have successfully embedded AI into their sales and marketing motions.
After the discussion, unwind with a hands-on cocktail-making class and networking over hors d’oeuvres.
Agenda
Thursday, September 25, 2025
HockeyStack San Francisco Office
210 King Street, San Francisco CA
HockeyStack San Francisco Office
210 King Street, San Francisco CA
4:30–4:35 PM — Welcome
4:35–5:15 PM — Fireside Chat: Operating GTM with AI
5:15–5:30 PM — Q&A
5:30–6:30 PM — Cocktail-making class + hors d’oevres
Speakers
Emir (HockeyStack): CRO, Host.webp)
Bugra (HockeyStack): CEO, Panelist.webp)
Tricia (Box): CMO, Panelist- + 1 additional GTM leader (TBA)
What you’ll learn
- How startups, scale-ups, and enterprises are adopting AI differently in GTM
- Real-world playbooks for driving pipeline and productivity with AI
- Pitfalls to avoid when embedding AI into sales & marketing motions
- What’s hype vs. what’s actually working in 2025