What can I actually use HockeyStack MCP for?

Query your data in plain language. Create reports/dashboards/goals/properties on the fly without building them by hand. Analyze what's already in HockeyStack to surface the "why" behind a number. And act — push changes out to the tools connected to your GTM stack, like publishing content, editing ad creative, or spinning up personalized landing pages.

Do I need a HockeyStack account to use this?

Yes — you'll need a HockeyStack workspace and to be an Admin in the AI tool you're connecting it to. Setup is a one-time OAuth sign-in; after that, you query, build, and act entirely from your agent without opening the HockeyStack UI again.

Which tools does it work with?

Any AI tool that supports custom MCP connectors, including Claude and ChatGPT/Codex. For "act" use cases specifically — publishing content, editing ad creative, building personalized landing pages — your agent pairs HockeyStack's MCP with the target tool's own MCP (Webflow, Canva, Mutiny, Instantly, etc.).

Can it write to my HockeyStack data, or just read it?

Both. It can save and update reports, add reports to dashboards, and now also create and update goals, properties, and breakdowns — all scoped to what you personally have access to in the UI. Nothing it writes goes beyond your own permissions.

HockeyStack MCP

Introducing
HockeyStack MCP

Ask it. Build it. Understand it. Let it act. HockeyStack can now connect to your favorite agents including Claude, ChatGPT, Copilot or any of your internal tools.

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Single source of truth, now available through MCP

Your connected data. Inside your AI workflow.

Single source of truth

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AI tools · Connected through MCP

One source. More ways to work with your data.

Frequently Asked Questions

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