AI Agents For
Marketing Reporting and Account Intelligence
HockeyStack's Al Agents help you identify marketing touchpoints that drive sales, prioritize the right accounts, and automate account research and outreach based on signals.
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Marketing Reporting
Custom Reports
Build custom reports in seconds to answer any question. Easily filter by channel, CRM properties, or funnel stages with easy to understand visualizations.
Attribution and Lift Reporting
Choose between 9 attribution models to understand how touchpoints contribute to revenue, and use lift reporting to understand the incremental impact of marketing efforts.
Cookieless Tracking
HockeyStack’s compliant cookieless technology assigns anonymous identifiers to each website visitor, allowing you to track activity pre conversion.
Account Intelligence
AI Account Research
Automatically detect intent, conduct web research, and qualify accounts to streamline outreach processes.
AI Contact Discovery
Automate finding contacts in your ICP by selecting title filters, or keywords in their headline, summary, or job details.
Custom Scoring
Start with our industry-leading scoring algorithm and easily tailor to fit your company’s scoring goals.
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
Others stop at conversion. We show you how to scale.
Learn why your prospects convert and double down on what’s working within 3 weeks.
Kick off by connecting your website and data sources.
Pull up a pre-built dashboard and see the performance of any asset, channel, and campaign within 24 hours after data integrations.
Ready, Set, Go: Craft custom reports like a pro.
Lean on Odin—your AI analyst—to serve up account and reporting insights, and build your first custom dashboard to quickly answer your day-to-day questions.
Scale: Loop in your teammates for your first Workflow
HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.
Now, all your GTM data is flowing through HockeyStack.
Your GTM data is live in HockeyStack. You’re tracking conversions, and SDRs have eyes on top accounts. We’ll stay close to keep adoption seamless.
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.