Marketing Intelligence

(Im)Prove Marketing's Value

Most reporting tools were built to justify spend. Marketing Intelligence was built to uncover what works, why, and how to double down on it.

Odin AI Analyst

Ask Odin questions about funnel trends by persona, campaign lift over time, or paid social trends by ACV. Get visual insights and recommended actions instantly.

Answers time-based, cohort, funnel, and attribution questions

Writes logic, builds reports, and explains findings

Recommends actions to improve outcomes

Custom Reporting

Build reports the way your GTM motion actually works — fast, and constantly changing. Slice data by segment, campaign, stage, or strategy. HockeyStack adapts to your questions—not the other way around.

Filter by product, geo, channel, ACV, persona, and more
Support for multiple attribution models and funnel views
Custom dimensions, lift reports, and deep-dive comparisons

Learn more about reporting

Out-of-the-Box Templates

Our prebuilt templates aren’t just static dashboards. They’re dynamic, filterable views you can immediately use to answer high-impact questions.

Campaign, channel, content, and asset-level performance
Drill into deal-level views, swap attribution models instantly, and save your views and analysis history
No setup delays—start seeing impact immediately

Buyer journeys

Track all touch-points across the buyer journey, match anonymous activity to revenue, and see beyond first/last-touch. Track website activity pre-conversion with HockeyStack's compliant cookieless tracking technology.

See how journeys work

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How we helped B2B leaders around the world

See all case studies

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

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How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

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“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”

Alex Schaefer, Marketing Operations at Honeycomb

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."

Rich Elliott, Demand Generation at Rich

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo

Odin AI Analyst

Custom Reporting

Out-of-the-Box Templates

Buyer journeys

How we helped B2B leaders around the world

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

How shifting from Bizible to HockeyStack changed Planful's marketing team

How Bloomreach Proves Marketing’s Impact with HockeyStack

How Airbyte Rebuilt GTM with HockeyStack AI Analytics

Ready to see HockeyStack in action?

How we helped B2B leaders around the world