Account Intelligence
Stop Managing Signals.
Start Converting Accounts, Faster.
HockeyStack Account Intelligence gives GTM teams a competitive edge by transforming data overload into focused action.
Nova: AI Sales Rep Assistant
Ask. Act. Convert.
Nova lives inside Salesforce and connects to all your sales and marketing data to answer questions like: “Which accounts are most likely to convert today and what actions should I take?”
- Pulls from CRM, call transcripts, emails, buyer journey data, and more
- Generates outreach, follow-ups, and sequences on demand
- Suggests most relevant content to send to prospects based on industry and funnel stage
Stakeholder Maps
HockeyStack identifies buyers, influencers, blockers, and champions across every deal, using internal and external signals. Outreach flows and messaging are customized by role, right out of the box.
- AI-generated maps from CRM + online behavior
- Persona-specific messaging and workflows
- Collaborative and editable for reps
Workflows
HockeyStack workflows align your GTM AI strategy across marketing and sales, from outbound to campaigns.
- Coordinate actions across sales, marketing, and RevOps
- Launch sequences with shared messaging and value props
- Enrich accounts and contacts with research, signals, and intent scores
- Run outbound and ad campaigns using live signals, researched messaging, and synced audiences
Dynamic Account Plans
HockeyStack builds account plans in Salesforce in real time, based on everything from web activity to objection history. Your team sees the full story and next steps at a glance.
Surfaces deal health, past interactions, and stakeholder behavior
Aligns with your proven playbooks and win patterns
Presents best next steps in clear to-do list format, triggering actions across your tech stack
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
