Dashboards Are Dead.
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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Marketing Reporting
Custom Reports
Build custom reports in seconds to answer any question. Easily filter by channel, CRM properties, or funnel stages with easy to understand visualizations.
Attribution and Lift Reporting
Choose between 9 attribution models to understand how touchpoints contribute to revenue, and use lift reporting to understand the incremental impact of marketing efforts.
Cookieless Tracking
HockeyStack’s compliant cookieless technology assigns anonymous identifiers to each website visitor, allowing you to track activity pre conversion.
Account Intelligence
AI Account Research
Automatically detect intent, conduct web research, and qualify accounts to streamline outreach processes.
AI Contact Discovery
Automate finding contacts in your ICP by selecting title filters, or keywords in their headline, summary, or job details.
Custom Scoring
Start with our industry-leading scoring algorithm and easily tailor to fit your company’s scoring goals.
Solutions for
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
Others stop at conversion. We show you how to scale.
Learn why your prospects convert and double down on what’s working within 3 weeks.
Kick off by connecting your website and data sources.
Pull up a pre-built dashboard and see the performance of any asset, channel, and campaign within 24 hours after data integrations.
Ready, Set, Go: Craft custom reports like a pro.
Lean on Odin—your AI analyst—to serve up account and reporting insights, and build your first custom dashboard to quickly answer your day-to-day questions.
Scale: Loop in your teammates for your first Workflow
HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.
Now, all your GTM data is flowing through HockeyStack.
Your GTM data is live in HockeyStack. You’re tracking conversions, and SDRs have eyes on top accounts. We’ll stay close to keep adoption seamless.
Frequently asked questions
Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.
While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin and Nova, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.