Peep Laja
Founder/CEO
Turn B2B data chaos into predictable growth.
HockeyStack’s AI for GTM unifies marketing, sales, and revenue insights—so your team can move faster, sell smarter, and scale efficiently.
Trusted by more than 300,000 leading GTM teams of all sizes
Marketing Intelligence
Unify your marketing data. Amplify your revenue impact.
HockeyStack Marketing Intelligence connects every data source across your GTM motion—turning insights into clear actions that accelerate growth.
Meet Odin — your AI partner for GTM intelligence
Get instant, visual answers to complex GTM questions. Odin turns your marketing and sales data into insights, reports, and recommendations—so you can make decisions that drive growth.
Ask Odin anything
Meet Odin — your AI partner for GTM intelligence
Get instant, visual answers to complex GTM questions. Odin turns your marketing and sales data into insights, reports, and recommendations—so you can make decisions that drive growth.
Ask Odin anything"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
Meet Odin — your AI partner for GTM intelligence
Get instant, visual answers to complex GTM questions. Odin turns your marketing and sales data into insights, reports, and recommendations—so you can make decisions that drive growth.
Ask Odin anything"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
Meet Odin — your AI partner for GTM intelligence
Get instant, visual answers to complex GTM questions. Odin turns your marketing and sales data into insights, reports, and recommendations—so you can make decisions that drive growth.
Ask Odin anything"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
Account Intelligence
Stop Managing Signals.
Start Converting Accounts, Faster.
HockeyStack Account Intelligence gives GTM teams a competitive edge by transforming data overload into focused action.
Learn more
Meet Nova — your AI assistant for sales excellence
Nova connects to your CRM, emails, and buyer data to surface the best opportunities and recommend the next best actions—so your team can focus on closing, not chasing.
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
Meet Nova — your AI assistant for sales excellence
Nova connects to your CRM, emails, and buyer data to surface the best opportunities and recommend the next best actions—so your team can focus on closing, not chasing.
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
Meet Nova — your AI assistant for sales excellence
Nova connects to your CRM, emails, and buyer data to surface the best opportunities and recommend the next best actions—so your team can focus on closing, not chasing.
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
Meet Nova — your AI assistant for sales excellence
Nova connects to your CRM, emails, and buyer data to surface the best opportunities and recommend the next best actions—so your team can focus on closing, not chasing.
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
GTM WORKFLOWS
Build Pipeline On Autopilot and Automate Manual Processes
Automate workflows to find the right accounts and leads, do research with AI, and sync them to the right tools.
How we helped B2B leaders around the world
See all case studies
The fastest growing businesses use HockeyStack.
Over 500,000 companies use HockeyStack to stay ahead of the competition.
Peep Laja
Founder/CEO
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
Brittany Hilgers
Senior Marketing Operations Manager
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
Peep Laja
Founder/CEO
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."
Peep Laja
Founder/CEO
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
Justin Brock
VP of Demand Generation
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
Peep Laja
Founder/CEO
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
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Brittany Hilgers
Senior Marketing Operations Manager
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."