HockeyStack’s AI for GTM helps B2B marketing and sales teams turn overwhelming data into revenue.
Pulls in structured and unstructured data to build two layers of AI context.
Company Context
A complete AI model of your business within HockeyStack
- Your customers
- Closed-lost reasons
- Sales team structure
- Messaging
- Performance patterns in top-performing reps
Target Account Context
An exhaustive AI model of every target account in your TAM.
- Key stakeholders
- Past opportunities
- Previous objections
- Typical buying behavior
- Intent signals
This dual-layer AI Account Context powers our GTM AI products:
Account Intelligence
AI account context translates scattered data about prospects into clear next steps and end-to-end workflows.
- Account plans
- Stakeholder maps
- Nova: AI Sales Rep Assistant
- Automated end-to-end workflows
Marketing Intelligence
Gives your team detailed and direct answers with next steps to questions about campaigns, spend, attribution, or lift.
- Odin AI Analyst
- Custom reports
- Out-of-the-box templates
- Lift and attribution analysis
Workflows
Orchestrate research and actions across your GTM teams with zero manual effort.
- Timely outreach automation
- Ad platform triggers
- Custom messaging sequences
- Cross-team coordination
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
