The Dashboard is Dead. Now What?
Meet Odin v3 — the autonomous engine turning GTM signals into strategy, action, and scale. Insight to execution, without the lag.
Dashboards surfaced trends, but never context.
They gave us data, but no decisions.
They told us what — never what next.
Today, their era is over.
Introducing Odin v3: the autonomous reasoning engine for modern revenue teams.
From Signal to Strategy: Meet the new standard, Odin v3
Imagine waking up on a Monday morning and finding a message from Odin:
No dashboards. No digging. No delayed decisions.
Just real-time diagnosis, proactive strategy, and business-moving clarity — before leadership even asks the question. Odin connects the dots across your GTM motion: spotting ACV trends, detecting performance shifts, and recommending your next move — all grounded in historical context.
HockeyStack Today: From Insight to Action
Report with Reasoning. Action with Confidence.
Insight is useless without execution. Odin is the missing link. From day one, Odin turns your marketing data into decisions:
- Deep Research — what’s working, why it’s working, what’s not working, and finding patterns in the data.
- Diagnoses root causes — whether it’s targeting, channel fatigue, or misalignment in funnel stages.
- Recommends revenue actions — shifting spend, updating ICP criteria, or overhauling broken sequences — and projects their impact.
With Odin, reporting becomes active, contextual, and prescriptive — built to guide marketers like a full-stack GTM strategist. And if Odin is your strategist, Nova is your operator.
Scale With Account Intelligence
Reporting is just the start. With Nova, HockeyStack’s Account Intelligence Agent, your GTM engine gets executional lift.
- Nova surfaces key accounts showing intent.
- It auto-enriches them with web research, finds the right contacts, and triggers outbound.
- No manual research. No lag time. Just fully automated revenue acceleration.
This is what autonomous GTM looks like: data, reasoning, and execution. Instead of crawling LinkedIn and waiting on manual handoffs, your team focuses on executing high-impact plays that drive revenue — faster, and with scale.
HockeyStack Tomorrow: The Autonomous GTM Engine
Today, HockeyStack reasons, recommends, and triggers workflows — giving GTM teams the clearest, fastest path from insight to action.
Tomorrow, HockeyStack goes further.
We're building the self-optimizing GTM reasoning engine — one that not only recommends what to do, but executes the plays, learns from outcomes, and adapts in real-time across products.
Imagine a VP of Marketing at a $500M cybersecurity enterprise hits your pricing page. Hours later, their CMO engages with a competitor’s webinar. A product manager downloads your newest case study. Before your team even notices:
Odin connects the dots, identifies the surge in intent, and gives you a summary.
Nova enriches the buying committee, personalizes outreach, and launches sequences — instantly.
Later that day, a demo gets booked. Odin tracks engagement, refines messaging, and feeds learnings back to Nova.
Dashboards are dead.
The new era belongs to teams that move faster than the market.
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
