Q2 2025 Product Updates: Nova, Account Plans, Odin, and Marketing Intelligence
HockeyStack just closed its boldest Q2 yet. Solving unique challenges with AI sales, richer analytics, and integrations that drive real GTM impact.
We’ve just wrapped up Q2 here at HockeyStack, and it’s been our most ambitious quarter yet. Over the past three months, we’ve focused on finding the problems nobody else is solving, and delivering solutions that truly move the needle for go-to-market teams.
From AI-powered sales assistance to deeper analytics and richer integrations, here’s everything we shipped this quarter.
Account Intelligence: Nova and Beyond
Our Account Intelligence product took a huge leap forward this quarter. Highlights include:
- Nova: Your AI Sales Rep Assistant: Prepares reps for every interaction with their target accounts. Nova surfaces what matters most to each stakeholder, recommends the best next step, analyzes closed-lost deals, flags risks in current deals, and suggests assets to keep momentum going. Available both inside HockeyStack and in Salesforce, tailored to your pipeline, buyers, and sales motion.
- AI Account Plans: Personalized, AI-generated to-do lists for every account, guiding reps from first meeting to closed-won. Each plan includes all relevant engagements, plus the “why” behind each next step.
- Visual Stakeholder Maps: See the full org structure of your accounts, key stakeholders, and engagement levels—all in one view.
- Upgraded Lead Scoring: Now with trend analysis over time, fine-tuning via custom scoring rules, and richer buyer journey signals in summaries and next steps.
- AI Workflows with Deep Research: Our custom-built deep research engine is now embedded directly into workflows, enabling in-depth account analysis without leaving the platform.
Odin: AI Analytics, Reimagined
Odin, our AI analytics agent, is now more powerful, conversational, and deeply integrated into your workflows:
- Custom Report Creation: Ask Odin to create reports on KPIs or insights that didn’t previously exist in your instance.
- Multi-Step Deep Research Pipeline: Odin now follows a structured approach to answer questions—understanding, planning, sourcing, and analyzing—resulting in higher quality insights.
- Interactive Follow-Ups: Ask follow-up questions, give feedback via thumbs up/down, and share analyses with your team in one click.
- Slack Integration: Ask Odin questions and get full analyses directly within your Slack workspace.
Marketing Intelligence: More Granular, More Accessible
We’ve redesigned how you access and act on marketing insights:
- New Homepage: Log in to see personalized daily insights from Odin, key metrics at a glance, and the ability to ask questions instantly.
- Companies Page: A single, searchable list of all companies with their journeys, insights, and full details.
- Revamped Attribution Page: More columns (paid ads, website activity, conversion metrics), plus new time-between-stage analysis for deeper funnel insights.
Integrations & Data Sync
We expanded our integration ecosystem to make your tech stack more connected than ever:
- Apollo Integration: Connect outbound workflows directly into HockeyStack and build high-converting sequences.
- Gong Integration: Analyze call transcripts, surface key points, and enrich buyer journeys with conversational intelligence.
- Salesforce Full Sync: Keep CRM data aligned with HockeyStack for a unified source of truth.
- Expanded Data Warehouse Sync: Push both raw data and state-specific actions to your warehouses.
Looking Ahead: Q3
Next quarter, we’re taking automation to the next level. We’re working on:
- Automated Account Actions: From AI-recommended next steps to scheduling actions across CRMs and outreach tools—reps can confirm, refine, and let HockeyStack handle the execution.
- End-to-End Personalization: From data collection to action, fully tailored to each account so reps can focus on selling.
From data to insight to action, faster than ever. This is what modern GTM looks like, and we’re building it one quarter at a time. See ya next time!
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
