Introducing Blueprints: Your Path to Predictable Pipeline

Today, HockeyStack is launching Blueprints: a fundamentally new way to build predictable pipeline.

For years, GTM teams have tried to reverse-engineer conversion by tracking channels, attribution, and isolated touchpoints. But even with all that data, one critical question has remained unanswered:

What is the actual mix of engagements that makes conversion happen?

Until now, no product on the market has been able to answer that.

From day one, HockeyStack has shown which channels influence revenue. But knowing what influenced a deal isn’t the same as knowing what to deliberately repeat.

There has been no way to surface the small set of repeatable engagement patterns, by segment, deal size, and stage, that teams can intentionally replicate and scale.

That’s why we built Blueprints.

Blueprints identify the ideal engagement mix behind your closed-won deals, quantify its impact, and turn it into concrete programs and workflows your GTM team can actually run.

For the first time, teams can see the ideal actions and touchpoint mix that drive conversion — based on how their GTM motion actually works.

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Why Attribution Wasn’t Enough

Modern GTM teams are drowning in data, but still flying blind when it comes to execution. They struggle to answer:

• What is the ideal pattern of engagement that leads to a deal?
• How close are my target accounts to that ideal?
• Are we protecting the momentum marketing creates?
• What actions will move accounts forward right now?

Blueprints answers these questions and paves the path forward.

Blueprints: Your Path to Predictable Pipeline

“What we’ve learned from the HockeyStack data is there is no single type of touchpoint that works — it’s a collection of various touchpoints throughout the stages. We're now able to evaluate and look at machine learning to tell us like what that blueprint should look like by segment. So I'm really excited.” — Zena Fritze, SVP Growth Marketing, Cribl

See Your Ideal Pattern of Engagement

Blueprints analyzes your closed-won deals to pinpoint the precise actions, content, channels, and touchpoints that consistently show up in successful outcomes.

These ideal patterns are broken down by:

• Channels
• Asset types
• Stakeholders

So you know exactly what an “ideal” journey looks like for each segment, based on your unique GTM motion.

Measure Progress Toward That Ideal

Once you know the ideal engagement mix, Blueprints shows you how close each account is to that ideal.

This shifts teams from tracking activity to tracking momentum.

Ensure Sales Capitalizes on Marketing’s Momentum

Never miss a moment of high intent again.

One of the most common places where GTM motions break down is the handoff: marketing warms up accounts, but sales misses the moment.

This can be due to delays in handoff, misalignment between what is considered high-intent, or difficulties in knowing where to prioritize efforts.

Blueprints surfaces the accounts that have reached an ideal engagement state, so sales knows exactly when and where to focus.

No more guessing. No more missed handoffs.

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Tie Engagement Directly to Pipeline

Blueprints ties engagement directly to pipeline creation.

Teams can see how much pipeline is being generated from target accounts over the last 30 days, showing the real impact of coordinated marketing and sales execution.

Cross-functional efforts become measurable and accountable.

Turn Insights Into Action Automatically

Blueprints doesn’t just diagnose gaps. It prescribes the next best actions to increase velocity and conversion.

When thousands of accounts share the same gap:

• The next action is defined
• Workflows execute at scale
• The impact is quantified

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Attribution told you what happened. Blueprints tell you what to repeat.

Blueprints are available today for HockeyStack customers.

If you’re done guessing how pipeline gets built and ready to operationalize what actually converts, book a demo to discover your ideal pipeline Blueprint.

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