Q1 2025 Product Updates: Account Intelligence, Odin, and Self-Serve
See what’s new at HockeyStack: faster performance, smarter AI, and powerful GTM workflows across Account Intelligence, Analytics, and CRM integrations—all designed to turn data into revenue, faster.
We’ve just wrapped up our Q1 here at HockeyStack. This quarter, we’ve made our platform and products faster, more powerful, easier to use. Whether you’re in marketing, sales, or revenue operations, you can now move faster with HockeyStack.
Here’s a rundown of everything we shipped this quarter.
Account Intelligence
Our Account Intelligence product is now a mature, end-to-end GTM system that lets you gather, enrich, and act on company and contact data – all in one workflow. Our new releases include:
- AI Account and Contact Enrichment & Web Research: Automatically research target accounts and with AI, combining public web data with your full buyer journey in HockeyStack.
- End-to-end Workflows: Build multi-step journeys that combine first-party and third-party audiences, enrich data, and launch campaigns directly within HockeyStack.
- Send to your CRM, Sales Tools, and Ad Platforms: Push enriched data into Salesforce, Salesloft, Outreach, Google Ads, Meta Ads, and StackAdapt.
- Revamped Bombora Integration: More accurate, company-level intent signals.
Account Intelligence is no longer just scoring or enrichment. It’s your full GTM workflow engine.
Odin: HockeyStack AI Analytics Agent
Odin now taps into the full power of your data across the entire platform, and analyses reports for you with full context in seconds.
- AI Support Across All Reports and New Pages: Odin can now offer insights and support across all reports and pages, including our new Attribution dashboard and Deal Journeys pages.
- In-chat report referencing: Odin can analyze a report mentioned in chat for more granular, contextual answers
- Rebuilt Analytics Engine: Get deeper, faster insights and more a interactive chat experience
Marketing Analytics: Smarter Attribution, Faster Onboarding
We’ve doubled down on making the core analytics product not just more powerful, but also, easier and faster to set up and use. Marketing teams can now move from setup to tailored insights in record time.
- New OOTB Attribution Dashboard: The attribution dashboard is a pre-built dashboard ready for immediate insights on Day 1 with HockeyStack.
- Self-Serve Onboarding: New customers can now onboard with HockeyStack in minutes, and start analyzing their data right away.
- New Deal Journeys Page: Use the Deal Journeys page to explore, analyze, and view summaries of ongoing deals, and track ABM progress across the funnel.
- Nested Defined Properties: Model complex data relationships easier with nested defined properties.
- Object-Based Goal Builder: Define goals based on CRM object names and map relations easily.
- Fiscal Year Support + Data Categorization: Customers now have more control over reporting periods and buyer journey definitions.
Integrations and Infrastructure
- Custom CRM objects: Add custom objects from your CRM easily into HockeyStack directly from your UI
- New Data Import/Export add-on: Pull in your data from warehouses, CSVs, and Google Sheets
- Infrastructure: On the backend, we scaled our infrastructure to support trillions of data rows. You may not see it—but you’ll feel it: faster queries, smoother experiences, and limitless growth.
What’s Coming Next
Q2 will take things even further. Here’s what’s on the horizon:
- New Pages
- Touchpoint Analysis page with Actionable Insights
- Companies page and Single Company View for granular account details
- Enhanced Website Tracking
- Full Salesforce Sync with unified company and journey data
- New Updates to Odin, to use even more touchpoint data
- A weekly Odin digest to skip the analysis paralysis and go straight to action
- and much more!
Everything we’re building is about making things simple but powerful, and helping you turn your data into revenue, faster.
Stay tuned. This is just the beginning!
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
