GTM Intelligence That Actually Converts
Turn Sales and Marketing Data Into Insights, Plans and Actions.
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.” — Anne-Charlotte Chauvet, Head of Revenue Operations @ n8n
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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This dual-layer AI Account Context powers our GTM AI products.
HockeyStack's Al for GTM helps B2B marketing and sales teams turn overwhelming data into revenue.
Marketing Intelligence
Custom Reports
Build custom reports in seconds to answer any question. Easily filter by channel, CRM properties, or funnel stages with easy to understand visualizations.
Templates
Out-of-the-box reporting gives you dynamic, prebuilt views to analyze performance from day one with full flexibility across campaigns, channels, funnels, and attribution models.
Attribution and Lift Reporting
Choose between 9 attribution models to understand how touchpoints contribute to revenue, and use lift reporting to understand the incremental impact of marketing efforts.
Account Intelligence
Account Plans
Account Plans give every rep a complete, real-time view of each account. They combine signals, history, and strategy into actionable personalized plans that eliminate guesswork.
Stakeholder Maps
Stakeholder Maps identify buyers, influencers, and approvers using AI and web signals. Reps get editable, role-specific messaging, outreach recommendations, and insights they can act on right away.
Custom Scoring
Custom Scoring highlights high-intent accounts using first and third-party data. Models are fully adjustable and explain exactly why each account is prioritized.
GTM Workflows
Demand Generation
Turn third-party signals, firmographics, and CRM gaps into high-converting ad audiences and sequences that drive pipeline.
RevOps / GTM Ops
Orchestrate GTM workflows across tools, teams, and triggers with zero manual effort, so Sales and Marketing are always in sync.
GTM Alignment
Break down silos and align your entire GTM engine around shared ICP, intent data, and automated workflows that create consistency, velocity, and scale.
AI Initiatives in GTM fail because of the underlying data.
Atlas is HockeyStack’s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.
Action Layer
Now, you can make decisions and take action on your GTM data directly through the Dashboard UI, AI Agents, or our automated GTM Workflows.
Data Categorization and Governance
Your business context and definitions are applied to the cleaned data. For example: How do you define funnel stages? What filters matter for your analysis?
Deduplication + Identity Resolution
Atlas matches and merges identities from different sources and buckets them into building blocks: person, company, action and metadata
Data Acquisition
Atlas ingests raw, complete, structured and unstructured data from every data source (CRM, MAP, Ad Platforms, Website activity, Data Warehouse)
Solutions for
How we helped B2B leaders around the world
How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Delve Scaled Demos Booked with HockeyStack’s AI Analyst
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
Others stop at conversion. We show you how to scale.
Learn why your prospects convert and double down on what’s working within 3 weeks.
Kick off by connecting your website and data sources.
Within 24 hours, the GTM team can analyze data with AI Agent Odin, and access pre-built dashboards surfacing funnel performance.
Ready, Set, Go: Your Questions Answered Instantly
Sales leaders can use scoring to identify high-intent accounts and access their first Account Plans, enriched with web signals and CRM context.
Scale: Loop in your teammates for your first Workflow
HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.
Now, all your GTM data is flowing through HockeyStack.
Your GTM data is live in HockeyStack. You’re tracking conversions, and the sales team is getting daily insights from AI agent Nova. We’ll stay close to keep adoption seamless.
Frequently asked questions
Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.
AI agents are only as good as the data they’re trained on. Without access to accurate, well-organized, and contextual information about your business, they produce outputs that are often irrelevant or unreliable.
HockeyStack connects directly to your GTM tech stack, ingesting both structured and unstructured data across marketing, sales, product, and customer success. We clean, organize, and categorize this data to ensure your AI agents are grounded in accurate, up-to-date information.
You also have the ability to customize and edit the context your AI agents operate in, ensuring they understand your business as deeply as you and your team do.
Over time, HockeyStack AI Agents continuously learn from your company’s real activities, strategies, and decisions, automatically refining their recommendations and actions.
The result is trustworthy, business-aware outputs that drive meaningful results from day one, and only improve over time.
While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin and Nova, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.
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