Enrichment
SimilarWeb
Overview of 6sense integration with HockeyStack.
About SimilarWeb
SimilarWeb estimates website traffic for companies. HockeyStack uses it to enrich accounts with monthly visit stats — not to sync SimilarWeb keywords, rankings, or ads.
About the integration
Paste your SimilarWeb API key in Settings. HockeyStack then looks up company domains and attaches last month’s worldwide traffic: unique visitors and visits. That runs in Account Intelligence / GTM account enrichment workflows, and you can filter on those fields.
This is account-level enrichment. It does not identify who visited your site.
What we use SimilarWeb for
Monthly unique visitors (worldwide, main domain only)
Monthly visits
Match on the company’s website domain
We do not pull search keywords, referral sources, audience demographics, or subdomain-level traffic.
1. Size accounts with public web traffic
Prioritize or filter companies by how much traffic SimilarWeb reports, next to CRM and HockeyStack journey data.
2. Use it in workflows
Account-enrichment steps can add SimilarWeb metrics, then filters and scoring can use unique visitors and visits.
HockeyStack sends connected company domains to SimilarWeb’s batch API for the latest full month (worldwide, excluding subdomains) and stores unique visitors and visits on the account.
HockeyStack workspace with Account Intelligence / account-enrichment workflows
SimilarWeb account with API access to traffic and engagement data
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys, AI-powered recommendations, and the industry’s best-performing multi-touch attribution models you can defend in any boardroom.
