Enrichment
ZoomInfo
Overview of ZoomInfo integration with HockeyStack.
About ZoomInfo
ZoomInfo is a B2B contact database. HockeyStack uses it to enrich people already in your workspace — not to sync ZoomInfo intent, ads, or your full ZoomInfo instance.
About the integration
Connect your ZoomInfo credentials in Settings. HockeyStack then calls ZoomInfo’s contact enrich API (match on name + company) during Account Intelligence and contact-enrichment workflows. Matched records can fill in email, phone, location, and company website.
This is enrichment, not visitor de-anonymization. Anonymous website traffic is still identified the usual HockeyStack way (form fill, CRM, IP → company, etc.).
What we use ZoomInfo for
Look up contacts by name and company
Return work email, phone, city/state/country, and company website when ZoomInfo has a match
Use those fields in Account Intelligence (stakeholders, people) and GTM workflows that enrich contacts
We do not pull ZoomInfo intent topics, website visitor IDs, or campaign data.
1. Better contact records without leaving HockeyStack
Fill missing emails and phones so People, journeys, and outreach have a usable identity.
2. Uses your ZoomInfo contract
With ZoomInfo connected, enrichment can run against your ZoomInfo credits instead of HockeyStack’s default enrichment path.
HockeyStack authenticates to ZoomInfo, then on enrich jobs sends name + company and stores the matched fields on the person.
HockeyStack workspace with Account Intelligence / enrichment workflows
ZoomInfo account with API access (PKI recommended; email/password also supported)
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys, AI-powered recommendations, and the industry’s best-performing multi-touch attribution models you can defend in any boardroom.
