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In Action

Attribution 2.0

Better Measurement

Lift vs. Multi-Touch Attribution

In this episode of Marketing 201, Drew explains difference between Lift vs Multi-Touch Attribution

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Latest from The Academy

Average Churn Rate by Industry

Better Marketing

Types of Marketing Analytics and How They Affect Marketing Strategies

Building Blocks

How HockeyStack's Tracking Works

In this episode of Marketing 101, Emir explains how HockeyStack's tracking works