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The Blueprint to Predictable Pipeline

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Trusted by more than 300,000 leading GTM teams of all sizes

Case Study
DataRobot
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations

Doug Cone
GTM Strategy / Analytics / Operations
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Tipalti

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yext

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Rakuten

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outreach

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ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood
Director of Demand Generation
Case Study
Stocksy
How Stocksy Scales Product-Led and Sales-Led Growth With HockeyStack

“We’ve become far more data-driven because of HockeyStack…we’re tying all our channels together, connecting to our CRM, and proving ROI well enough to secure more budget and scale our campaigns." — Masagi Sinnott, Sr.Marketing Ops Specialist @ Stocksy

Masagi Sinnott
Sr.Marketing Ops Specialist
Case Study
8x8
How 8x8’s Marketing Team Drives Business Growth with HockeyStack

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

Bruno Bertini
CMO
Case Study
Dice
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.

“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”

Na'im McKee
Director of Marketing Analytics, Marketing Technology & Operations
Case Study
Firstup
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence

“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup

Hollie Lemos
VP Revenue Marketing
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“I’ve been working on marketing attribution my entire career, and seeing this is really exciting for me. There is no tool that I know of that actually does what HockeyStack is building here.”
Zena Fritze, SVP Growth Marketing, Cribl

See Your Ideal Pattern Of Engagement

Identify the precise actions, content, channels, and sales touches that consistently show up in successful deals.

Measure Progress Toward Those Ideal Patterns

Understand how close each target account is to the ideal engagement mix and how quickly they're moving through it.

Blueprints tells us exactly which accounts need engagement, highlights the gaps, and shows where to start. From a pipeline perspective, it’s fully actionable — what needs to move and where we’re missing something.

Naomi David
Senior Director of Demand Generation and Growth Marketing

Ensure Sales Capitalizes On Marketing’s Momentum

Surface the accounts that marketing has warmed to an ideal state, so sales never misses the moment of highest intent.

Track Pipeline Generated From Your Target Accounts

Tie your engagement directly to pipeline creation and see the real impact of coordinated GTM motions.

“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.”

Zena Fritze
SVP Growth Marketing

Get Clear Actions To Push Accounts Closer To Ideal

Blueprint doesn’t just diagnose gaps. It prescribes the next best engagements to increase velocity and conversion.

Ready To See HockeyStack In Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Take a tourBook a demo