HockeyStack Raises $50M to Build Revenue Agents for the Enterprise
REduce rep variability

Sales Process Shouldn’t Feel Like a Suggestion.

The gap between your best and worst rep isn't talent.

HockeyStack encodes your winning process, deploys it across every rep, and shows managers exactly where to coach.

Trusted By Leading B2B Revenue Teams
Firstup
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence

“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup

Hollie Lemos
VP Revenue Marketing
DataRobot
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations

Doug Cone
GTM Strategy / Analytics / Operations
Airbyte
How Airbyte Rebuilt GTM with HockeyStack AI Analytics

“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte

Mario Moscatiello
Head of Growth
Dice
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.

Na'im McKee
Director of Marketing Analytics, Marketing Technology & Operations
yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack

“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext

Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

Chris Wood
Director of Demand Generation
8x8
How 8x8’s Marketing Team Drives Business Growth with HockeyStack

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

Bruno Bertini
CMO
the problem

Onboarding today looks like call recordings, shadowing, and mock demos. Some help more than others, but new reps are still caught off guard managing their first real deals.

What we do
case studies

How we helped B2B leaders around the world

Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
Yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.”
Anne-Charlotte Chauvet
Head of Revenue Operations
n8n
How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence
“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Bruno Bertini
CMO
8x8
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chris Wood
Director of Demand Generation
ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
“Now we’re able to be really intentional about building those customer journeys.”
FAQ

Frequently Asked Questions

What does HockeyStack do?

HockeyStack learns the winning processes of enterprise revenue teams and deploys Revenue Agents to execute them across new business, prospecting and expansion.

What are Revenue Agents?

Revenue Agents are AI Agents that execute your revenue process at scale. They monitor every live deal against the patterns that have historically won, identify where deals deviate from the optimal path, execute autonomously, and loop in your reps when they need to take action.

What is the Blueprint and how is it created?

The Blueprint is the model of how your company wins deals, mined from your data using an ML pipeline. It's built by analyzing every won and lost deal, every touchpoint, and every signal in your data to surface specific, validated patterns.

How is HockeyStack different from other sales AI tools?

Most sales AI tools record and interpret calls, read CRM fields and predict outcomes, or take a prompt, hit it against whatever context is available, and produce a best-guess output.

HockeyStack is built on a fundamentally different architecture. We ingest every signal across your entire sales stack, preserve the full sequence and causality of every interaction, mine the patterns that actually drive outcomes, and then deploy agents that execute against that blueprint. The agents are following a validated, data-grounded process.

Can we build this internally?

Many successful revenue teams have built parts of it internally. Most internal builds focus on narrow use cases like research summaries, account plans, and meeting prep.

To do what HockeyStack does you'd need to build an event-chain model, a ML pipeline that mines winning patterns, an orchestration layer, & deploy thousands of agents across every account and open deal that maintain GTM context and rep specific memory. Then, you’d need to sync back to Salesforce, rep, and manager interfaces.

We estimate that's a 3-year engineering project, and the token costs alone would exceed what you'd spend on HockeyStack.

The deeper gap: internal builds don't self-learn, don't carry cross-customer intelligence from hundreds of implementations, and have no SLA for when your process changes.

How long does it take to see results?

Revenue teams are typically using HockeyStack Revenue Agents within weeks of implementation. There's no manual playbook to configure: your Blueprint is generated from your existing data automatically. Most customers see task completion rates above 80% within the first two weeks, and the system compounds from there: every completed task, dismissed suggestion, and closed deal makes the Blueprint more precise.

What if our sales process changes?

Revenue Agents are powered by the Blueprint, which adapts automatically. It's not a static set of rules that someone has to manually update, it's a machine learning model that continuously learns on new outcomes.

What data does HockeyStack need access to?

HockeyStack connects to your CRM (Salesforce, HubSpot), call recording tools (Gong, Zoom), email, calendar, outreach platforms, and revenue marketing tools. The more data sources connected, the richer the Blueprint and Revenue Agent outputs.

How does HockeyStack secure data?

HockeyStack is SOC 2 Type II certified, audited by independent US-based third parties. Customer data is encrypted in transit and at rest. We do not train models on customer data. For enterprise-specific security requirements, contact our team or visit our Trust Center.