Zena Fritze
SVP Growth Marketing, Cribl
The sales enablement platformtrained on real deals
Most sales enablement platforms hand reps content with no guarantee of success. HockeyStack’s revenue agents train on your closed-won deals, extract the precise sequences that led there, and run next-best actions to drive more pipeline. Every rep becomes a top-performer, without the guesswork or cumbersome coaching sessions.
Trusted by leading GTM teams of all sizes
Case Study
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
Case Study
How Stocksy Scales Product-Led and Sales-Led Growth With HockeyStack
“We’ve become far more data-driven because of HockeyStack…we’re tying all our channels together, connecting to our CRM, and proving ROI well enough to secure more budget and scale our campaigns." — Masagi Sinnott, Sr.Marketing Ops Specialist @ Stocksy
Case Study
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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Case Study
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
Case Study
How Coro Uses HockeyStack to Drive Qualified Pipeline
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Case Study
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
Case Study
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext
Case Study
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Case Study
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
A blueprint extracted from your winners, deployed across your entire GTM motion
Coaching informed by real data, not gut feel
Agents that enable your reps to act on their own
A self-improving system that gets sharper every quarter
No Manual Analysis. No Guesswork. No Waiting For The Next Pipeline Review.
Revenue agents train on your closed-won data, learn what actually drives deals forward, and run next-best actions across every rep and every account.
gtm Intelligence
Unify Your GTM Data. Amplify Your Revenue Impact.
HockeyStack GTM Intelligence connects every data source across your GTM motion, turning insights into clear actions that accelerate growth.
Learn more
Blueprints
Blueprints reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.
Odin: AI Analyst
Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
Alex Schaefer
Marketing Operations
at Honeycomb
at Honeycomb
Attribution Reporting
Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
"HockeyStack is our new single source of truth for attribution."
Dave Katz,
VP Marketing @ RudderStack
Buyer Journeys
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
Account Scoring
Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Hollie Lemos
VP Revenue Marketing
What are your best repsdoing differently? Your CRM has no idea.
HockeyStack extracts that blueprint and deploys revenue agents to run it across every deal, every rep, every day. Rep variance shrinks, attainment becomes systemized and scaleable, managers are unburdened from manual knowledge transfers, and the entire team excels. On average, HockeyStack customers report:
Every company has a distinctive blueprint for success buried in its revenue data. It doesn’t just capture sales touchpoints, but reveals which sequences actually break into target accounts, which stakeholder combinations accelerate deals, and which behaviors separate your top performers from everyone else. Most sales enablement software is incapable of identifying the blueprint, focusing instead on static content libraries and training programs.
The data foundation required for consistent and reliable sales enablement software
Sales enablement is only as good as its underlying data. HockeyStack ingests every signal across your entire GTM stack—including Salesforce custom objects—and stores it as a time-ordered chain of events, preserving the exact sequence and causality of what happened and why. The blueprint isn’t just measurable but actionable.
Leading revenue teams use HockeyStack to outsmart the competition
See how GTM organizations turn revenue intelligence into autonomous execution while their competitors are still waiting for the next pipeline review.
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.”