HockeyStack Feed

This article covers what customer acquisition cost (CAC) is, how to calculate it, and how to optimize it for SaaS companies. For those looking to expand their customer base and reach wider audiences, this guide will be highly beneficial.

The Customer Acquisition Funnel outlines the stages customers go through before making a purchase. Using this funnel, you can prevent up to 90% of your leads from leaving.

Looking for an alternative to Dreamdata? Compare features, pricing, and benefits of Dreamdata competitors to choose the right platform for your company.

Looking for an alternative to Bizible? Compare features, pricing, and benefits of Bizible competitors to choose the right platform for your company.

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.

Emir talks about our journey of building The Flow and its revenue influence.

Accelerate demand with HockeyStack's Demand Ladder framework. Learn how to create impactful content that fills information gaps, builds trust, and drives action.

Explore the difference between data-driven and data-informed approaches in SaaS marketing. Understand which strategy empowers your team to achieve better results.

Explore average churn rates across industries, including SaaS, healthcare, IoT and more. Learn how to benchmark your business and implement effective strategies to reduce customer churn.

Learn essential SaaS revenue forecasting models and best practices. Optimize your predictions and make informed business decisions.

Learn more about ideas that will help you stand out amidst the competition and attract more high-quality leads.

Accelerate your sales and boost revenue by mastering pipeline velocity. Learn actionable tips to close leads faster and optimize your sales process.