“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.”

“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”

“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”

“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing."

"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better."

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”

“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.”

“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.”

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.

“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.”

“HockeyStack is our new single source of truth for attribution.”

"We took a leap of faith with HockeyStack, and so far it's working great. We’re excited — I’d say we’ve seen a 30% improvement in ad spend efficiency thanks to the insights.”

“I use HockeyStack at executive level meetings. We'll likely get into HockeyStack at our upcoming board meeting as well, because I want to show off what we've released and how well it's working!”

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.”

“Odin, HockeyStack's AI analyst, has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue.”

“Any platform that doesn’t pair attribution with incremental lift testing is missing a big piece of the measurement pie. And I haven’t seen this capability in the wild until recently with HockeyStack.”