Zena Fritze
SVP Growth Marketing, Cribl
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HockeyStack Puts Pipeline Performance on Autopilot. Highspot Stops at Sales Enablement.
Highspot equips reps with content and coaching for deals that are already motion. HockeyStack’s AI revenue agents autonomously improve pipeline performance before buyers are even known.
Trusted by leading GTM teams of all sizes
Case Study
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
Case Study
How Stocksy Scales Product-Led and Sales-Led Growth With HockeyStack
“We’ve become far more data-driven because of HockeyStack…we’re tying all our channels together, connecting to our CRM, and proving ROI well enough to secure more budget and scale our campaigns." — Masagi Sinnott, Sr.Marketing Ops Specialist @ Stocksy
Case Study
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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Case Study
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
Case Study
How Coro Uses HockeyStack to Drive Qualified Pipeline
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Case Study
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
Case Study
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext
Case Study
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Case Study
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Why choose HockeyStack over Highspot
HockeyStack captures and consolidates all your go-to-market data, tells you what’s actually working, and deploys best-in-class revenue AI agents to continuously create and close pipeline.
Real-time insights to reveal incremental pipeline and revenue impact across every sales touchpoint, capturing and optimizing enterprise buyer’s journeys as they unfold
Blueprints to reverse-engineer successful deals and identify the precise combination of actions that led there
Unified GTM data as foundational intelligence layer and self-improving system of record for your entire revenue function
12 out-of-the-box revenue AI Agents + custom agent builder to execute autonomous workflows across sales and RevOps. HockeyStack also uses multi-agent orchestration and deterministic analysis to ensure all recommendations are traceable and reliable.
Highspot is a sales enablement platform with after-the-fact AI, surfacing content, coaching, and recommendations to enhance existing pipeline—without answering where it came from in the first place (or how to generate more).
Limited visibility into pipeline creation Highspot primarily analyzes content engagement and activity inside active deals, rather than revealing the precise sequence of sales touches that created each opportunity—and how to drive it forward accordingly.
Limited accessibility Highspot puts the onus on teams to find and use meaningful insights that drive deals forwards. Users report difficulty extracting reports, benchmarking engagement, and maintaining content libraries as they grow.
Lethargic dashboards and performance issues Highspot users have additionally noted that dashboards can be slow to load, especially when filtering data or generating reports—hardly ideal for fast-moving revenue teams.
HockeyStack vs. Highspot: compare flexibility, performance, and ease of use
Capabilities
Sales Rep Support
Sales Enablement
Retention & Growth
Forecasting & Coaching
Hockeystack
Translates real-time buyer behavior into next best steps and action items to deliver tangible results
✅ Account Pre-Call Brief Generator
✅ Open Deal Next Best Step Generator
✅ Closed-Lost Deal Resurrector
✅ Target Account Outbound Best Next Steps Generator
✅ Account Pre-Call Brief Generator
✅ Open Deal Next Best Step Generator
✅ Closed-Lost Deal Resurrector
✅ Target Account Outbound Best Next Steps Generator
Converts raw deal outcomes into precise, actionable insights and executes autonomous workflows to grow revenue
✅ Sales Enablement
✅ Win/Loss Intelligence
✅ Sales Enablement
✅ Win/Loss Intelligence
Enables your retention pipeline to automatically self-improve and expand
✅ Expansion Opportunity Finder
✅ Customer Success Playbook Orchestrator
✅ Expansion Opportunity Finder
✅ Customer Success Playbook Orchestrator
Unparalleled account intelligence at lightning speed
✅ Weekly Rep Coaching Report
✅ AE Forecast Challenger
✅ Weekly Rep Coaching Report
✅ AE Forecast Challenger
Highspot
Offers insights based on CRM activity
Provides suggestions for enablement teams based on sales conversations and content engagement
Surfaces insights from customer conversations
Analyzes sales calls
What this means for you
Highspot helps reps manage existing deals. HockeyStack equips teams to actually drive more pipeline.
Highspot analyzes sales interactions. HockeyStack converts revenue data into precise steps to replicate success—and acts on them.
Highspot assists expansion efforts. HockeyStack puts expansion on auto-pilot.
Highspot helps managers manually guide rep performance. HockeyStack consolidates nuanced and contextual insights across your GTM system, so your entire team performs at the top.
Revenue AI Built for Pipeline Creation—Not Just Rep Productivity
Highspot’s AI agents surface recommended content and coaching insights to move existing deals forward. HockeyStack takes a fundamentally different approach, deploying revenue agents to analyze, identify, and execute actions that create and accelerate pipeline across your entire GTM engine—from first anonymous touch to closed-won revenue.
gtm Intelligence
Unify Your GTM Data. Amplify Your Revenue Impact.
HockeyStack GTM Intelligence connects every data source across your GTM motion, turning insights into clear actions that accelerate growth.
Learn more
Blueprints
Blueprints reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.
Odin: AI Analyst
Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
Alex Schaefer
Marketing Operations
at Honeycomb
at Honeycomb
Attribution Reporting
Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
"HockeyStack is our new single source of truth for attribution."
Dave Katz,
VP Marketing @ RudderStack
Buyer Journeys
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
Account Scoring
Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Hollie Lemos
VP Revenue Marketing
Questions You Can Answer with HockeyStack but Not Highspot
HockeyStack transforms how enterprise teams go-to-market with unparalleled visibility and autonomous AI execution.
Where did this pipeline come from—and how can I generate more?
Who are my buyers?
What does my buyer journey actually look like?
HockeyStack is trusted by 200+ leading GTM teams to drive pipeline and revenue
Teams choose HockeyStack over Highspot when they’re looking for a complete GTM intelligence system that autonomously learns and improves, rather than just stockpiling enablement content. On average, HockeyStack customers report:
49%
Increase in Closed Won Deals from MQLS
139%
Increase in Return on Ad Spend
28.5%
Increase in Qualified Pipeline Generated per Customer
What GTM & Revenue Leaders Say About HockeyStack
Mario MoscatielloHead of Growth“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.”
Anne-Charlotte ChauvetHead of Revenue Operations“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Hollie LemosVP Revenue Marketing“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Selin KocalarCo-Founder & COO“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing."
Justin BrockVP of Demand Generation"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better."
How Coro Uses HockeyStack to Drive Qualified Pipeline
Read case sudy
Bruno BertiniCMO“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chas LariosVP Marketing“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.”
Forrest HerlickGrowth Marketing Manager“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.”
Na’im McKeeDirector of Marketing Analytics, Technology, and Operations“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
Alexander EhrensvardHead of Business Development“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.”
Dave KatzVP Marketing“HockeyStack is our new single source of truth for attribution.”
Juan CastroPerfomance Manager"We took a leap of faith with HockeyStack, and so far it's working great. We’re excited — I’d say we’ve seen a 30% improvement in ad spend efficiency thanks to the insights.”
How Amenitiz Boosted Ad Spend Efficiency by 30% in their First 30 Days with HockeyStack
Read case sudy
Rowan TonkinCMO“I use HockeyStack at executive level meetings. We'll likely get into HockeyStack at our upcoming board meeting as well, because I want to show off what we've released and how well it's working!”
Doug ConeGrowth Operations Director“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.”
Rich ElliotDemand Generation“Odin, HockeyStack's AI analyst, has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue.”
Jason WidupSVP of Marketing“Any platform that doesn’t pair attribution with incremental lift testing is missing a big piece of the measurement pie. And I haven’t seen this capability in the wild until recently with HockeyStack.”
WITHOUT HOCKEYSTACK
“Easily the worst thing about 6sense are the bugs. The platform is very buggy. While their support team is quick to respond to issues, they sometimes need cajoling to escalate to their engineering team.”
6sense Customer Review, G2
“[6sense] is not solving any problems, only creating more. The awful data accuracy and useless "intent" only causes more work for me and/or prevents me from being successful.”
6sense Customer Review, G2
“Took quite a bit of time, maybe a year, before any signals were seen. It took about eighteen months before it felt like it was adding value to the company.”
6sense Customer Review, G2
“It took our Marketing team about 2-3 months to set up and get the hang of the platform, then another month to enable our sales team.”
6sense Customer Review, G2
HockeyStack was a suprisingly quick implementation (our SFDC instance is a bit of a hot mess, so I fully expected it to take longer)
Verified G2 user
Marketing Manager
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Revenue AI That Makes Space to Think
Let HockeyStack’s revenue agents make sense of the buyer’s journey, so you can focus on what you do best.
“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.”