Zena Fritze
SVP Growth Marketing, Cribl
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HockeyStack Captures and Improves Anonymized Pipeline.
Clari Keeps You Guessing.
HockeyStack determines exactly how your revenue gets created and closed, then deploys agents to act on it. Clari can’t tell you anything until buyers have already converted—and leaves the execution up to you.
Trusted by leading GTM teams of all sizes
Case Study
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
Case Study
How Stocksy Scales Product-Led and Sales-Led Growth With HockeyStack
“We’ve become far more data-driven because of HockeyStack…we’re tying all our channels together, connecting to our CRM, and proving ROI well enough to secure more budget and scale our campaigns." — Masagi Sinnott, Sr.Marketing Ops Specialist @ Stocksy
Case Study
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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Case Study
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
Case Study
How Coro Uses HockeyStack to Drive Qualified Pipeline
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Case Study
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
Case Study
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext
Case Study
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Case Study
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Why choose HockeyStack over Clari
HockeyStack is a new class of revenue AI platform that immediately streamlines your GTM data, surfaces contextual insights, and deploys revenue AI agents purpose-built to finetune pipeline performance.
Real-time insights to reveal incremental pipeline and revenue impact across every sales touchpoint, capturing and optimizing enterprise buyer’s journeys as they unfold
Blueprints to reverse-engineer successful deals and identify the precise combination of actions that led there
Unified GTM data as foundational intelligence layer and self-improving system of record for your entire revenue function
12 out-of-the-box revenue AI Agents + custom agent builder to execute autonomous workflows across sales and RevOps. HockeyStack also uses multi-agent orchestration and deterministic analysis to ensure all recommendations are traceable and reliable.
Clari forecasts pipeline without answering where it came from—or how to generate more.
Meaningful pipeline insights. Clari predicts whether existing pipeline will close, but can’t tell you what combination of actions actually created it—or what to do next.
Unified GTM data. Clari relies on standard CRM data, rather than equipping teams with adaptive, real-time buyer’s journey intelligence. HockeyStack reveals 4-6X more touchpoints than traditional CRM systems.
Usability. Verified Clari customer reviews repeatedly complain about clunky interfaces, steep learning curves, and cumbersome implementation.
Agents. Clari uses AI to enhance their forecasting but doesn’t offer agents to deploy workflows to act on those insights. The heavy lifting and execution is still on you.
HockeyStack vs. Clari: compare flexibility, performance, and ease of use
Capabilities
Buyer & Account
Insights
Insights
Unified GTM Data
Platform
Platform
Deal Reverse Engineering (Blueprints)
Revenue AI Agents (Autonomous Execution)
AI-Driven
Recommendations
Recommendations
Usability &
Implementation
Implementation
Hockeystack
Captures and analyzes engagement before buyers convert
Consolidates all GTM data into a single intelligence layer across known and anonymous engagement
Identifies the exact combination of actions and touches that led to closed-won deals
12 built-in AI agents + custom agent builder for multi-step GTM workflows
Multi-agent orchestration with deterministic analysis and traceable next steps
Fast setup and intuitive
workflows
workflows
Clari
Limited to pipeline and CRM activity from buyers who are already known
Relies primarily on CRM data
Cannot determine what actually created pipeline
Insights require manual execution
AI mainly enhances forecasting
Clunky UI and heavy implementation
What this means for you
Engage the right accounts while they’re researching—not after the opportunity already exists
A trusted, central source of revenue truth across sales, RevOps, and marketing
Stop guessing what works and replicate the exact patterns that drive revenue.
Go from insights to action automatically
Know the next best move with clear, explainable actions to accelerate deals
Get value fast. Deploy quickly and drive pipeline in weeks—not quarters.
Revenue AI Built for Real Action—Not just Forecasts.
Clari uses AI-powered forecasting, but it’s up to you to know what to do with it. HockeyStack comes fully loaded with 12 revenue AI Agents to autonomously execute multi-step workflows against concrete signals and real-time buyer behavior.
gtm Intelligence
Unify Your GTM Data. Amplify Your Revenue Impact.
HockeyStack GTM Intelligence connects every data source across your GTM motion, turning insights into clear actions that accelerate growth.
Learn more
Blueprints
Blueprints reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.
Odin: AI Analyst
Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
Alex Schaefer
Marketing Operations
at Honeycomb
at Honeycomb
Attribution Reporting
Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
"HockeyStack is our new single source of truth for attribution."
Dave Katz,
VP Marketing @ RudderStack
Buyer Journeys
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
Account Scoring
Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Hollie Lemos
VP Revenue Marketing
Questions You Can Answer with HockeyStack but Not Clari
HockeyStack transforms how enterprise teams go-to-market
Where did this pipeline come from—and how can I drive more of it?
Who is actually engaging from this account ?
What are the next best steps to move this deal forward?
HockeyStack is trusted by 200+ leading GTM teams to drive pipeline and revenue
Teams choose HockeyStack over Clari when they’re looking for a complete GTM intelligence system that autonomously learns and improves, rather than just flinging together some AI-enhanced forecasts.
49%
Increase in Closed Won Deals from MQLS
139%
Increase in Return on Ad Spend
28.5%
Increase in Qualified Pipeline Generated per Customer
What GTM & Revenue Leaders Say About HockeyStack
Mario MoscatielloHead of Growth“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.”
Anne-Charlotte ChauvetHead of Revenue Operations“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Hollie LemosVP Revenue Marketing“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Selin KocalarCo-Founder & COO“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing."
Justin BrockVP of Demand Generation"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better."
How Coro Uses HockeyStack to Drive Qualified Pipeline
Read case sudy
Bruno BertiniCMO“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chas LariosVP Marketing“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.”
Forrest HerlickGrowth Marketing Manager“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.”
Na’im McKeeDirector of Marketing Analytics, Technology, and Operations“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
Alexander EhrensvardHead of Business Development“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.”
Dave KatzVP Marketing“HockeyStack is our new single source of truth for attribution.”
Juan CastroPerfomance Manager"We took a leap of faith with HockeyStack, and so far it's working great. We’re excited — I’d say we’ve seen a 30% improvement in ad spend efficiency thanks to the insights.”
How Amenitiz Boosted Ad Spend Efficiency by 30% in their First 30 Days with HockeyStack
Read case sudy
Rowan TonkinCMO“I use HockeyStack at executive level meetings. We'll likely get into HockeyStack at our upcoming board meeting as well, because I want to show off what we've released and how well it's working!”
Doug ConeGrowth Operations Director“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.”
Rich ElliotDemand Generation“Odin, HockeyStack's AI analyst, has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue.”
Jason WidupSVP of Marketing“Any platform that doesn’t pair attribution with incremental lift testing is missing a big piece of the measurement pie. And I haven’t seen this capability in the wild until recently with HockeyStack.”
WITHOUT HOCKEYSTACK
“Easily the worst thing about 6sense are the bugs. The platform is very buggy. While their support team is quick to respond to issues, they sometimes need cajoling to escalate to their engineering team.”
6sense Customer Review, G2
“[6sense] is not solving any problems, only creating more. The awful data accuracy and useless "intent" only causes more work for me and/or prevents me from being successful.”
6sense Customer Review, G2
“Took quite a bit of time, maybe a year, before any signals were seen. It took about eighteen months before it felt like it was adding value to the company.”
6sense Customer Review, G2
“It took our Marketing team about 2-3 months to set up and get the hang of the platform, then another month to enable our sales team.”
6sense Customer Review, G2
“One challenge with Clari is a lack of transparency into the underlying data that drives certain analytics. As someone used to diving into row-level data, not having that transparency makes it harder to explain deltas or discrepancies to leadership. This impacts our trust in the data, and dramatically limits our ability to do ad hoc analysis. It's also very much a walled garden, especially around some of the new AIi features, which does raise concerns about the future direction.”
–Clari G2 Review [Source]
“Clari is only as good as your Salesforce hygiene and your internal operating rhythm. If reps aren’t consistently updating opportunities, forecast categories, and notes, some insights become less actionable. Implementation is not ‘set it and forget it’. Your RevOps admin needs to actively manage fields, definitions, and integrations to keep the system accurate but the teams are very supportive.”
–Clari G2 Review [Source]
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Revenue AI That Makes Space to Think
Let HockeyStack’s revenue agents make sense of the buyer’s journey, so you can focus on what you do best.
“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.”