Zena Fritze
SVP Growth Marketing, Cribl
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Dreamdata Keeps your Head in the Clouds. HockeyStack Makes
Revenue Growth a Reality.
HockeyStack is a GTM AI platform that doesn’t just surface meaningful insights—it acts on them. Dreamdata offers more of the same: rigid reporting with some AI capabilities sprinkled in. The heavy lifting is up to you.
Trusted by leading GTM teams of all sizes
Case Study
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
Case Study
How Stocksy Scales Product-Led and Sales-Led Growth With HockeyStack
“We’ve become far more data-driven because of HockeyStack…we’re tying all our channels together, connecting to our CRM, and proving ROI well enough to secure more budget and scale our campaigns." — Masagi Sinnott, Sr.Marketing Ops Specialist @ Stocksy
Case Study
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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Case Study
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
Case Study
How Coro Uses HockeyStack to Drive Qualified Pipeline
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Case Study
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
Case Study
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext
Case Study
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Case Study
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Why choose HockeyStack over Dreamdata
HockeyStack is a new class of revenue AI platform that immediately streamlines your GTM data, surfaces contextual insights, and deploys revenue AI agents purpose-built to finetune pipeline performance.
Real-time insights across every campaign, channel, and touchpoint
Proprietary cookieless journey mapping for anonymous buyers
Lift reporting to reveal incremental pipeline and revenue impact of different marketing activities
Blueprints to reverse-engineer successful deals and identify precise combination of actions, content, channels, and touches responsible
12 out-of-the-box revenue AI Agents + + custom agent builder to execute autonomous workflows across your entire GTM motion
The first AI model created for revenue data—revenue AI is HockeyStack’s foundation, not an ad hoc feature
Dreamdata is just another marketing analytics tool.
Customizable dashboards? Keep dreaming. Dreamdata’s pre-built dashboards aren’t equipped for enterprise teams with complex GTM motions.
Real-time insights. Dreamdata takes their sweet time with batch processing, causing inevitable delays between activities and report visibility.
Lift reporting. Dreamdata is more suitable for simple motions with fewer touches.
Agents. Dreamdata uses AI to help identify signals and streamline standard reporting functionality but doesn’t offer agents to execute actual GTM workflows.
HockeyStack vs. 6sense: compare flexibility, performance, and ease of use
Capabilities
Real-Time Insights
Flexible Attribution Modeling
Nuanced Journey Mapping
Blueprints
Lift Reporting
Autonomous Execution
Conversational AI Analyst
Flexible Attribution Modeling
Flexible Attribution Modeling
Explainable Account Scoring
Time to Value
Data Reliability & Platform Stability
Autonomous
Execution
Execution
Hockeystack
Real-time insights across every campaign, channel, and touchpoint
Fully customizable reporting built for complex GTM motions
Proprietary cookieless fingerprinting tracks anonymous + known buyers
Automatically reverse-engineer closed-won deals to identify exact actions that drive conversions
Built-in lift reporting to measure true incremental pipeline and revenue impact
12 out-of-the-box revenue AI Agents + custom agent builder to execute multi-step workflows across your entire GTM engine
Ask Odin questions + receive prescriptive next steps in plain English
Compare performance across quarters and timeframes instantly
9 attribution models + flexible, strategic reporting
Customizable, transparent scoring models
Instant insights once data is connected — no delays
Built for complex, multi-touch enterprise GTM motions
First AI model purpose-built for revenue data — AI is the foundation
Dreamdata
No real-time visibility due to batch processing delays
Rigid pre-built dashboards not equipped for enterprise complexity
No differentiated cookieless journey intelligence
Reverse engineering is manual, time-consuming “detective work”
Does not support lift reporting
No GTM execution agents; AI limited to signal identification and reporting
No AI analyst delivering next steps or recommended actions
Cannot create custom comparisons between time periods without manual report cycling
Basic attribution models with limited depth
Requires advanced data proficiency to extract meaningful learnings
Performance lags reported with larger datasets
Better suited for simpler motions with fewer touches
Ad hoc AI features layered onto traditional analytics workflows
What this means for you
Act on pipeline signals right away, not after the fact
Build reports around your unique buyer’s journeys, not tool’s limitations
See the full buyer journey, even before conversion.
Put revenue growth on repeat guessing what worked
Prove what actually moves pipeline, not just what gets credit
Turn insight into action automatically across your entire GTM motion
Get immediate answers without digging through dashboards
Spot trends faster, so you can act on them when they still matter
Effectively measure what moves pipeline and revenue forward in B2B buyer’s journeys
Give sales scoring they can actually use
Get immediate value,, not months down the line.
Scale confidently alongside your GTM motions
Use AI built for revenue outcomes, not bolted-on automation
Revenue AI Built for Actionable Insights—Not Checkbox Intelligence.
HockeyStack comes fully loaded with 12 revenue AI Agents to autonomously execute multi-step workflows, intentionally designed for enterprise go-to-market. The result? A self-improving GTM engine grounded in real-time buyer behavior across every motion. 6sense leaves you to decipher dashboards and opaque heatmaps to figure out what’s working.
gtm Intelligence
Unify Your GTM Data. Amplify Your Revenue Impact.
HockeyStack GTM Intelligence connects every data source across your GTM motion, turning insights into clear actions that accelerate growth.
Learn more
Blueprints
Blueprints reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.
Odin: AI Analyst
Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
Alex Schaefer
Marketing Operations
at Honeycomb
at Honeycomb
Attribution Reporting
Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
"HockeyStack is our new single source of truth for attribution."
Dave Katz,
VP Marketing @ RudderStack
Buyer Journeys
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
Account Scoring
Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Hollie Lemos
VP Revenue Marketing
Questions You Can Answer with HockeyStack but Not Dreamdata
HockeyStack transforms how enterprise teams go-to-market.
What is my opportunity to closed won conversion rate compared to last quarter?
What is the incremental impact of a LinkedIn ad being viewed by a prospect?
Which channels play the biggest role in the final stages of the buyer journey?
HockeyStack is trusted by 200+ leading GTM teams to drive pipeline and revenue
GTM teams choose HockeyStack over Dreamdata when they’re ready for real results. HockeyStack customers report on average:
49%
Increase in Closed Won Deals from MQLS
139%
Increase in Return on Ad Spend
28.5%
Increase in Qualified Pipeline Generated per Customer
What GTM & Revenue Leaders Say About HockeyStack
Mario MoscatielloHead of Growth“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.”
Anne-Charlotte ChauvetHead of Revenue Operations“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Hollie LemosVP Revenue Marketing“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Selin KocalarCo-Founder & COO“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing."
Justin BrockVP of Demand Generation"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better."
How Coro Uses HockeyStack to Drive Qualified Pipeline
Read case sudy
Bruno BertiniCMO“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chas LariosVP Marketing“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.”
Forrest HerlickGrowth Marketing Manager“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.”
Na’im McKeeDirector of Marketing Analytics, Technology, and Operations“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
Alexander EhrensvardHead of Business Development“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.”
Dave KatzVP Marketing“HockeyStack is our new single source of truth for attribution.”
Juan CastroPerfomance Manager"We took a leap of faith with HockeyStack, and so far it's working great. We’re excited — I’d say we’ve seen a 30% improvement in ad spend efficiency thanks to the insights.”
How Amenitiz Boosted Ad Spend Efficiency by 30% in their First 30 Days with HockeyStack
Read case sudy
Rowan TonkinCMO“I use HockeyStack at executive level meetings. We'll likely get into HockeyStack at our upcoming board meeting as well, because I want to show off what we've released and how well it's working!”
Doug ConeGrowth Operations Director“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.”
Rich ElliotDemand Generation“Odin, HockeyStack's AI analyst, has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue.”
Jason WidupSVP of Marketing“Any platform that doesn’t pair attribution with incremental lift testing is missing a big piece of the measurement pie. And I haven’t seen this capability in the wild until recently with HockeyStack.”
WITHOUT HOCKEYSTACK
“Easily the worst thing about 6sense are the bugs. The platform is very buggy. While their support team is quick to respond to issues, they sometimes need cajoling to escalate to their engineering team.”
6sense Customer Review, G2
“[6sense] is not solving any problems, only creating more. The awful data accuracy and useless "intent" only causes more work for me and/or prevents me from being successful.”
6sense Customer Review, G2
“Took quite a bit of time, maybe a year, before any signals were seen. It took about eighteen months before it felt like it was adding value to the company.”
6sense Customer Review, G2
“It took our Marketing team about 2-3 months to set up and get the hang of the platform, then another month to enable our sales team.”
6sense Customer Review, G2
"When working with Dreamdata, we quickly ran into performance issues. We were always lagging behind on data just because of the size of our dataset. They also didn't offer lift reporting or time-period comparisons, limiting the utility of the platform."
Doug Cone
Director, Growth Marketing and Operations @ DataRobot
“HockeyStack’s customizability sealed the deal to deal for us. Dreamdata was more strict in how the information was going to be shown. Our marketing director had a clear vision of the reports he wanted and Dreamdata couldn’t flex to that—HockeyStack could.”
Lucía Delpozo,
Head of Market Intelligence @ Kantox
Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
Revenue AI That Makes Space to Think
Let HockeyStack’s revenue agents make sense of the buyer’s journey, so you can focus on what you do best.
“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.”