Use Case
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Forecast Challenger

Forecast
Challenger

Analyze each AE's forecasted deals and challenge the assumptions with data-driven insights to improve forecast accuracy.

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When It Runs

1

Triggers determine when your agent runs. You can choose between two options:

  • Manual: Run the agent on demand. Best for one-off analyses or actions you want full control over.
  • Scheduled: Run the agent automatically at a set frequency (e.g., daily, weekly). Best for recurring workflows where you want results ready without any extra effort.
For this example we’ll choose a weekly trigger. You can customize the trigger to  run the agent on whatever cadence suits your team best.

Where It Delivers

2

“Actions” answer the question: Where do we want to send the agent output?

You can choose between 4 options:

  • Slack Send Message – posts the result into a Slack channel so your team sees it instantly
  • Sync To Salesforce – saves the result directly into your Salesforce CRM
  • Create Task – turns the result into an actionable to-do item for a rep to follow up on
  • Webhook Send – sends the result to any other tool or system you use (it's a universal connector for apps not listed here)
For this example, we’ll get a weekly leadership summary and challenge report via Slack.

Different stakeholders can get accurate, weekly overviews sent to them right where they work, without needing to log in to different tools and reconcile across conflicting numbers.

How It Thinks

3

The contract is where you tell the agent what to do in plain English. Think of it as writing instructions for a new team member!

Below is the contract for the Forecast Challenger Agent:

# AE Forecast Challenger

Analyze each AE's forecasted deals and challenge the assumptions with data-driven insights to improve forecast accuracy.

For Each AE's Pipeline

1. Gather Forecast Data
- All deals in Commit, Best Case, and Pipeline categories
- AE's stated close dates and amounts
- AE's confidence level (if captured)
- Historical forecast accuracy for this AE

2. Analyze Each Committed Deal
Activity Analysis:
- Days since last meaningful contact
- Meeting cadence compared to winning patterns
- Email response rates from buying committee
- Champion engagement level

Stage Progression:
- Days in current stage vs. average for won deals
- Velocity compared to similar deals that closed
- Missing stage activities (e.g., no technical validation)

Buying Committee:
- Number of contacts engaged vs. typical winning deals
- Economic buyer involvement (yes/no/unknown)
- Champion identified and active
- Stakeholder coverage compared to org size

Deal Characteristics:
- Deal size compared to AE's average win
- Discount level requested
- Competitor involvement
- Custom requirements or professional services needs

3. Generate Challenge Questions
For each deal, generate specific questions:
- "When was the last time you spoke with the economic buyer?"
- "The technical team hasn't attended a meeting since Week 2 - what's their status?"
- "Similar deals at this stage took an average of 45 days to close. You have 12 days in your forecast. What's different here?"
- "You've engaged 2 contacts but won deals in this segment average 5. Who else needs to be involved?"

4. Risk Categorization
High Confidence (data supports forecast)
- Activity patterns match won deals
- Buying committee fully engaged
- Stage velocity on track
- No red flags

Challenged (concerns identified)
- Some signals misaligned with forecast
- Specific areas need verification
- Questions must be answered before commit

At Risk (significant gaps)
- Multiple data points contradict forecast
- Strong recommendation to move to best case or push date

5. AE Accuracy Tracking
- Historical hit rate on commits
- Pattern analysis (does AE over-forecast certain deal types?)
- Calibration suggestions based on track record

Output: For each AE, generate a forecast challenge report with specific questions and recommendations for the 1:1 or forecast call.

What It Creates

4
Output
Weekly Forecast Challenge Report
Forecast Period: December 2024
Total Committed
$2,340,000
High Confidence
$1,420,000
Challenged
$645,000
At Risk
$275,000
Recommended Adjusted Commit
$1,890,000 (down from $2,340,000)
Sarah Chen — Enterprise AE
Historical Accuracy:
78% (last 6 months)
Pattern:
Tends to over-forecast deals with < 3 stakeholders
Databricks — $340,000
At Risk
Forecasted Close:
December 15
Data Points
Days in Negotiation: 18 (avg for won: 12)
Last meaningful contact: 8 days ago
Buying committee: 2 of 5 engaged
Economic buyer: Never met
Challenge Questions
You've been in negotiation 18 days — won deals average 12. What's blocking?
When did you last speak with the economic buyer?
Only 2 contacts vs 5 typical. Who else needs to sign off?
Move to Best Case. Missing economic buyer and stalled velocity indicate Dec 15 unlikely.
Cloudflare — $285,000
Challenged
Stage velocity: 45% slower than won avg
Tech team last engaged Nov 5
POC inactive for 2 weeks
Verify technical validation before keeping in Commit.
Stripe — $520,000
High Confidence
Stage velocity: 45% slower than won avg
Tech team last engaged Nov 5
POC inactive for 2 weeks
Keep in Commit. Strong execution.
James Wilson — Mid-Market AE
Historical Accuracy:
91% (last 6 months)
Pattern:
Conservative forecaster, tends to under-commit
Figma — $175,000
High Confidence
4 meetings in last 2 weeks
Champion actively selling internally
Verbal commitment received
Keep in Commit. Consider pulling in close date.
Notion — $89,000
Challenged
Single-threaded: Only 1 contact
No activity in 6 days
Competitor (Gong) also evaluating
Verify competitive status before Dec 18.
Michael Torres — Enterprise AE
Historical accuracy: 65%. Consistently over-forecasts by ~25%.
Salesforce — $450,000
At Risk
Forecasted Close:
December 28
Red Flags
Deal created 120 days ago, still in Validation
Close date pushed 3x (originally Oct 15)
Procurement not engaged
Budget not confirmed
Move to Pipeline. Multiple red flags and slip history.
Leadership Action Items
Databricks ($340k): High-value deal at risk. Consider sales leadership involvement.
Salesforce ($450k): Multiple red flags. Discuss realistic close date.
Pipeline coverage at 2.1x (need 2.5x for target)

Ready To Try For Yourself?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

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AUTHOR
HockeyStack
Category
Management and Operations
Output
Slack Message
User
Leadership