6 Odin Prompts Every ABM Leader Should Start With

As an ABM leader, precision is your advantage. You’re not looking for broad trends. You’re orchestrating highly targeted, high-stakes plays for the accounts that matter most. Every decision should be grounded in account-level insight and aligned across marketing, sales, and customer success.

Odin, HockeyStack’s AI analyst gives you the clarity to see exactly what’s moving your target accounts, why, and how to act on it.

Here are six prompts from our top list that will help you execute ABM with confidence:

1. What are my best campaigns that drive the most pipeline by region? By which channels were they delivered?

Understand which campaigns and channels are producing the biggest wins in your target account lists, broken down by region.

2. What channels have influenced the most New Business High value inquiries over the last 2 quarters? Can you break this down by month?

Spot patterns in high-value engagement and see which channels deliver the most qualified opportunities.

3. Which websites contributed to demos booked the most?

Identify the account-relevant pages driving conversions so you can align sales follow-up accordingly.

4. How much more likely are people to convert to Closed Won if they have been to an event?

Quantify the impact of event-driven ABM plays and prioritize event-engaged accounts.

5. Can you show me the top campaigns that had the biggest change in reaching unique visitors over the past 2 weeks versus the prior 2 weeks?

Detect spikes or drops in account engagement and adjust plays in real time.

6. Can I have an analysis of the Enterprise Segment from Q1 of this year? What worked well (from a marketing perspective), what were our gaps, and what should we do differently in the future?

Review account performance and refine targeting for the highest-value segment.

ABM is about depth, not breadth. With Odin, you can cut through the noise, align every touchpoint, and focus your GTM motion where it matters most.