6 Odin Prompts Every Marketing Ops & RevOps Leader Should Use
Odin delivers the unified view you need to align sales, marketing, and leadership on the truth of what’s happening in the business.
Marketing Ops and RevOps leaders sit at the center of the GTM motion, connecting data, tools, and teams. Your role is not only to keep systems running, but also, it’s to ensure every strategic decision is grounded in accurate insight.
Odin delivers the unified view you need to align sales, marketing, and leadership on the truth of what’s happening in the business.
Here are six prompts to sharpen your decision-making:
1. How is our MQL-to-SQL conversion rate trending over the last 3 quarters?
Identify whether lead quality is improving, declining, or holding steady.
2. Can you help me understand which areas of performance have deteriorated over the last 24 months when looking at conversion to pipeline?
Spot and address long-term issues before they become structural problems.
3. What was the pipeline, SQO count, and closed won revenue by campaign type from last month by region?
Break down GTM performance geographically to guide future investment.
4. How much more likely are people to convert to Closed Won if they have been to an event?
Quantify the impact of event-driven plays on late-stage conversion.
5. What is the average number of marketing touches by channel before an opportunity is created?
Map the buyer journey with precision to optimize sequencing and targeting.
6. Can I have an analysis of the Enterprise Segment from Q1 of this year? What worked well (from a marketing perspective), what were our gaps, and what should we do differently in the future?
Tie insights back to actual revenue in your highest-value segment.
With Odin, Ops leaders can move beyond maintaining systems to actively shaping GTM strategy. In seconds, you’ll have the clarity to guide investments, resolve cross-functional debates, and keep every team aligned on the same reality.
