7 Odin Prompts to Drive and Measure Demand Like a Pro

Demand gen goes beyond just setting strategy. As a Demand Gen marketer, you’re expected to follow up with proof in action and results. While other roles might lean on frameworks or narratives, demand gen teams have no choice but to live and die by results. You're accountable for pipeline, conversion, and impact.

Odin, HockeyStack’s AI analyst helps you see exactly what moved the needle, why, and how to do it again without spending hours in spreadsheets or dashboards.

Here are seven prompts to get more answers, faster:

1. Which website pages contributed to demos booked the most?

Identify your true conversion pages so you can double down on distribution, SEO, and content.

2. Can you show me the pages that contributed to a demo request being submitted?

Go deeper on UX and messaging that convert — not just pages with high traffic.

3. What is the average number of marketing touches by channel before an opportunity is created?

Understand your typical journey length and which channels are doing the heavy lifting.

4. Can you show me the top campaigns that had the biggest change in reaching unique visitors over the past 2 weeks versus the prior 2 weeks?

Track virality, burnout, or audience fatigue in real time.

5. How much pipeline am I generating by asset type?

Break down performance across gated content, videos, webinars, and more.

6. Out of all Email Nurture campaigns, which have had the greatest pipeline and revenue impact in the last 18 months?

Cut what's stale. Replicate what converts. With full funnel context.

7. Hey, can you help me analyze our best channel of Q3 so far in terms of lift?

Zoom into lift, not just volume, and find what’s outperforming baseline expectations.

As a growth driver, your job isn’t just to run plays. It’s to prove which ones work and scale them fast.

Odin gives you the clarity to back every decision with data and the speed to act on it before your window closes, or a competitor moves first.