HockeyStack Raises $50M to Build Revenue Agents for the Enterprise

GTM Intelligence That Actually Converts

Turn Sales and Marketing Data Into Insights, Plans and Actions.

Case Study
Rakuten

Case Study
Justworks

Case Study
Firstup
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence

โ€œHockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows whatโ€™s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.โ€ โ€” Hollie Lemos, VP Revenue Marketing @ Firstup

Hollie Lemos
VP Revenue Marketing
Case Study
Airbyte
How Airbyte Rebuilt GTM with HockeyStack AI Analytics

โ€œI think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level whatโ€™s working and whatโ€™s not working. Itโ€™s been a game-changer.โ€ โ€” Mario Moscatiello, Head of Growth @ Airbyte

Mario Moscatiello
Head of Growth
Case Study
outreach

Case Study
Dice
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

โ€œWe consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStackโ€™s unified reporting. From the CEO down, everyone was impressed โ€” the clarity in our funnel numbers allowed us to restructure our nurture program.

โ€œHockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.โ€

Na'im McKee
Director of Marketing Analytics, Marketing Technology & Operations
Case Study
Mastercard

Case Study
8x8
How 8x8โ€™s Marketing Team Drives Business Growth with HockeyStack

โ€œWeโ€™re doing very, very innovative things with HockeyStackโ€ฆ understanding the campaigns and touchpoints that accelerate deals at each stage.โ€ Bruno Bertini, CMO @ 8x8

Bruno Bertini
CMO
Case Study
Tipalti

Case Study
yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack

โ€œBefore HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.โ€ โ€” Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext

Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
Case Study
RingCentral

Case Study
DataRobot
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

โ€œBefore HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions โ€” and that mindset shift is the real return.โ€ - Doug Cone, Director, Growth Marketing and Operations

Doug Cone
GTM Strategy / Analytics / Operations
Case Study
AppsFlyer

Case Study
sumo logic

Case Study
Forcepoint

Case Study
StackAdapt

Case Study
ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

โ€œHockeyStack is allowing us to understand trends over time and also predict where to go next.โ€

Chris Wood
Director of Demand Generation
Case Study
mimecast

Rakuten

Justworks

Firstup
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence

โ€œHockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows whatโ€™s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.โ€ โ€” Hollie Lemos, VP Revenue Marketing @ Firstup

Hollie Lemos
VP Revenue Marketing
Github

Airbyte
How Airbyte Rebuilt GTM with HockeyStack AI Analytics

โ€œI think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level whatโ€™s working and whatโ€™s not working. Itโ€™s been a game-changer.โ€ โ€” Mario Moscatiello, Head of Growth @ Airbyte

Mario Moscatiello
Head of Growth
outreach

Dice
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

โ€œWe consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStackโ€™s unified reporting. From the CEO down, everyone was impressed โ€” the clarity in our funnel numbers allowed us to restructure our nurture program.

โ€œHockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.โ€

Na'im McKee
Director of Marketing Analytics, Marketing Technology & Operations
Mastercard

8x8
How 8x8โ€™s Marketing Team Drives Business Growth with HockeyStack

โ€œWeโ€™re doing very, very innovative things with HockeyStackโ€ฆ understanding the campaigns and touchpoints that accelerate deals at each stage.โ€ Bruno Bertini, CMO @ 8x8

Bruno Bertini
CMO
Tipalti

yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack

โ€œBefore HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.โ€ โ€” Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext

Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
RingCentral

DataRobot
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

โ€œBefore HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions โ€” and that mindset shift is the real return.โ€ - Doug Cone, Director, Growth Marketing and Operations

Doug Cone
GTM Strategy / Analytics / Operations
AppsFlyer

sumo logic

Forcepoint

StackAdapt

ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

โ€œHockeyStack is allowing us to understand trends over time and also predict where to go next.โ€

Chris Wood
Director of Demand Generation
mimecast

This dual-layer AI Account Context powers our GTM AI products.

HockeyStack's Al for GTM helps B2B marketing and sales teams turn overwhelming data into revenue.

Solutions Built for GTM Teams

Unify insights across the funnel to uncover whatโ€™s working, fix whatโ€™s not, and forecast with confidence.

Explore Solution

Executive Marketing Dashboard

Zero to $74M: Our Outbound Playbook

Read Playbook

How 8x8โ€™s Marketing Team Drives Business Growth with HockeyStack

Read Case Study

HockeyStack Agents: Marketing Budget Optimizer

Accelerate pipeline by focusing your team on the right accounts, at the right time, with the right context.

Explore Solution

SDR Leadership Dashboard

How We 3x'd Outbound Meetings

Read Playbook

How Planhat Aligned Marketing Strategy with Revenue Growth Using HockeyStack

Read Case Study

HockeyStack Agents: Account Pre-Call Brief

Power smarter media and lifecycle plays with full-funnel visibility and real-time buyer insights.

Explore Solution

Enterprise PLG Dashboard

HockeyStack's LinkedIn Ads Playbook

Read Playbook

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

Read Case Study

HockeyStack Agents: Forecast Challenger

ATLAS

AI Initiatives in GTM Fail Because of the Underlying Data

Atlas is HockeyStackโ€™s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.

case studies

How we helped B2B leaders around the world

โ€”
Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
Yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
โ€œBefore HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.โ€
โ€”
Anne-Charlotte Chauvet
Head of Revenue Operations
n8n
How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence
โ€œHockeyStack Account Intelligence, combined with n8nโ€™s workflows, brings together structured and unstructured data to surface user journey insightsโ€”all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.โ€
โ€”
Bruno Bertini
CMO
8x8
How 8x8โ€™s Marketing Team Drives Business Growth with HockeyStack
โ€œWeโ€™re doing very, very innovative things with HockeyStackโ€ฆ understanding the campaigns and touchpoints that accelerate deals at each stage.โ€
โ€”
Chris Wood
Director of Demand Generation
ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
โ€œNow weโ€™re able to be really intentional about building those customer journeys.โ€

Switch to HockeyStack

TODAY

Kick off by connecting your website and data sources.

Within 24 hours, the GTM team can analyze data with AI Agent Odin, and access pre-built dashboards surfacing funnel performance.

TOMORROW

Ready, Set, Go: Your Questions Answered Instantly

Sales leaders can use scoring to identify high-intent accounts and access their first Account Plans, enriched with web signals and CRM context.

NEXTย WEEK

Scale: Loop in your teammates for your first Agent

HockeyStack is officially launched! Build your first AI agent โ€“ sales and marketing alignment has never looked better.

SUCCESS!

Now, all your GTM data is flowing through HockeyStack.

Your GTM data is live in HockeyStack. Youโ€™re tracking conversions, and the sales team is getting daily insights from AI agent Nova. Weโ€™ll stay close to keep adoption seamless.

Frequently Asked Questions

What kind of onboarding and support can we expect for successful GTM AI adoption?
Why should I trust HockeyStack AI agents?
Do I need technical knowledge to implement HockeyStack?
What other GTM tools do you integrate with?
What is cookieless tracking and how does it work?
Where do you store the data? How privacy-friendly is HockeyStack?

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industryโ€™s best-performing account and lead scoring.

Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industryโ€™s best-performing account and lead scoring.