Introducing Odin in Slack: Your AI Analyst, Right Where You Work
Ask it anything about your GTM performance and get instant, context-aware answers without leaving your flow.
Starting today, HockeyStack’s AI Analyst, Odin, is available inside Slack. Just tag @hockeystackodin in any channel or DM, and get real-time answers about pipeline, campaign performance, or conversion gaps, all grounded in your company and account data.
Whether you’re in Marketing, Sales, or RevOps, Odin helps your team go from curiosity to clarity to action, instantly.
Ask. Answer. Act. All in Slack.
Now, instead of waiting for a report or switching between tabs endlessly, you can stay in your GTM flow and ask Odin directly:
- “What happened to MQLs last week?”
- “How does our Enterprise segment behave differently than Midmarket and SMB??”
- “Which campaigns are converting to pipeline above average?”
Odin understands your GTM context, so the answers aren’t just data dumps. They’re detailed explanations, structured, and include recommended actions where relevant.
Use it in a channel to keep the team aligned. Or ask in a DM when you’re on the go and need pipeline numbers fast.
From Slack Message to Strategic Move
Once your GTM data is connected to HockeyStack, Odin analyzes everything, including:
- CRM activity
- Ad performance
- Campaign impact
- Web visits
- Pipeline progression
Then, it returns answers in plain language, visualizes trends, and recommends next steps like pausing spend, rerouting budget, or retargeting an audience segment. You can also drill deeper or ask follow-ups.
What Makes Odin Different?
Other tools surface metrics. Odin delivers meaning.
Odin is built with AI Account Context — a structured model of your company and your target accounts, in real time. That means:
- You get answers with your definitions, not generic ones
- Your pipeline stages, scoring logic, and buyer journey are respected
- Your team sees the same truth, wherever they ask
- It shows what is behind the numbers on a dashboard. Not just what changed, but why.
It’s not just analysis. It’s insight-to-action, tested for accuracy, and aligned to your GTM strategy.
How to Start Using Odin in Slack
Read our Documentation Here
TL;DR: Odin, HockeyStack’s AI Analyst, is now in Slack.
Ask it anything about your GTM performance and get instant, context-aware answers without leaving your flow.
Need help getting started? Reach out anytime.
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
