Starting today, HockeyStack’s AI Analyst, Odin, is available inside Slack. Just tag @hockeystackodin in any channel or DM, and get real-time answers about pipeline, campaign performance, or conversion gaps, all grounded in your company and account data.

Whether you’re in Marketing, Sales, or RevOps, Odin helps your team go from curiosity to clarity to action, instantly.

Ask. Answer. Act. All in Slack.

Now, instead of waiting for a report or switching between tabs endlessly, you can stay in your GTM flow and ask Odin directly:

• “What happened to MQLs last week?”
• “How does our Enterprise segment behave differently than Midmarket and SMB??”
• “Which campaigns are converting to pipeline above average?”

Odin understands your GTM context, so the answers aren’t just data dumps. They’re detailed explanations, structured, and include recommended actions where relevant.

Use it in a channel to keep the team aligned. Or ask in a DM when you’re on the go and need pipeline numbers fast.

From Slack Message to Strategic Move

Once your GTM data is connected to HockeyStack, Odin analyzes everything, including:

• CRM activity
• Ad performance
• Campaign impact
• Web visits
• Pipeline progression

Then, it returns answers in plain language, visualizes trends, and recommends next steps like pausing spend, rerouting budget, or retargeting an audience segment. You can also drill deeper or ask follow-ups.

What Makes Odin Different?

Other tools surface metrics. Odin delivers meaning.

Odin is built with AI Account Context — a structured model of your company and your target accounts, in real time. That means:

• You get answers with your definitions, not generic ones
• Your pipeline stages, scoring logic, and buyer journey are respected
• Your team sees the same truth, wherever they ask
• It shows what is behind the numbers on a dashboard. Not just what changed, but why.

It’s not just analysis. It’s insight-to-action, tested for accuracy, and aligned to your GTM strategy.

How to Start Using Odin in Slack

Read our Documentation Here

TL;DR: Odin, HockeyStack’s AI Analyst, is now in Slack.

Ask it anything about your GTM performance and get instant, context-aware answers without leaving your flow.

Need help getting started? Reach out anytime.