Odin vs. ChatGPT: Why Context Matters for GTM Teams
GTM success needs context. Unlike ChatGPT, Odin connects to your data foundation, offering journey-level insights that fuel smarter, faster execution.
AI is widely available, but not all AI is designed for the same purpose. ChatGPT is a general-purpose AI model suited for a broad range of tasks. HockeyStack's Odin is a GTM-specific AI analyst built to answer revenue questions with precision. This distinction matters when the goal is to drive conversions, pipeline, and revenue for your business.
The Core Difference: Context
ChatGPT starts each interaction without built-in awareness of a company’s data or history. Even custom GPTs require regular uploads to stay current. This breadth makes it versatile, but it lacks the depth of context that your team has.
Odin operates with built-in company and account context. It is connected to your data foundation, which includes definitions such as funnel stages, MQL criteria, regional structures, and historical performance. For GTM teams working in data-rich, high-stakes environments, accuracy depends on understanding both the business and the buyer. Real-time, contextual insights are essential for spend optimization, funnel analysis, and strategic decision-making.
Deeper Visibility, Deeper Insights: Why Journey-Level Matters
ChatGPT sees a snapshot. Odin sees the full journey.
This context is a differentiator as it allows for more actionable takeaways from your data. When GTM teams ask questions like “How do we win enterprise deals?” ChatGPT can only interpret based on aggregate dashboards or summary-level data, leading to insights such as “Focusing more on the LatAm region”, or high-level generic strategy advice. It cannot trace back the individual journeys, objections, or campaign interactions that shape enterprise success.
Meanwhile, Odin is pulls from journey-level data tied to each deal. This means Odin doesn’t just show the average time to close or conversion rate. It can highlight the exact touchpoints, content, and personas involved in winning your last ten enterprise deals. The difference of granularity between this individual journey data, vs. aggregated dashboard data that can be uploaded into ChatGPT, is what makes insights actionable.
Insight to Action
Many AI tools provide answers to GTM questions, but leave execution and determining appropriate next steps to the user. Odin goes further.
Odin can recommend best next steps all informed by historical patterns such as closed-won deal data.
For example, Odin can recommend budget reallocations to the highest-performing campaigns based on recent conversion data. This approach ensures that insight is directly connected to execution.
Data Without the Translation Headache
With ChatGPT, every useful exchange requires supplying the correct details within each prompt. Odin eliminates this translation tax by always working from live, structured company context. It understands your definitions of MQL, SQL, pipeline stages, and more. This reduces misinterpretation and ensures marketing, sales, and RevOps work from the same source of truth.
Smarter and Faster. Not Just Faster
Speed alone does not improve outcomes. Odin’s value lies in improving decision quality while enabling faster execution. By removing the need for manual reporting, dashboard reconciliation, and cross-team interpretation, Odin allows GTM teams to move from question to coordinated action with fewer handoffs and less friction.
Takeaway
ChatGPT is well-suited for broad, creative, and exploratory tasks. Odin is built for GTM teams that need relevant, actionable, and context-rich answers connected to execution. In GTM, teams that act with the right context are more likely to win.
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
