Find Your Highest-Impact Growth Channel
Surface the highest-converting channels and those with the greatest incremental impact for your segment and industry, powered by HockeyStack customer data.
This analysis maps paid channels by two dimensions: conversion rate (Lead → Deal Created) and incremental lift (the channel's ability to create new pipeline vs. capture existing demand).
How to read the quadrants:
High Conv, Positive Lift — Channels that convert well AND generate incremental pipeline. Scale investment here.
High Conv, Negative Lift — High converters that are likely capturing demand that would have converted anyway. Efficient but not additive.
Low Conv, Positive Lift — Creating real pipeline but struggling to convert. Worth optimizing the conversion path.
Low Conv, Negative Lift — Underperforming on both metrics. Candidates for reallocation.
Methodology:
Conversion threshold set at median (1.84%) to split high/low.
Lift threshold set at 0 to distinguish pipeline creation (positive) from demand capture (negative).
Excludes channels with insufficient data or unclassified sources. Some Industry-Segment Combinations are unavailable due to insufficient sample sizes for those combinations.
Conversion threshold set at median (1.84%) to split high/low.
Lift threshold set at 0 to distinguish pipeline creation (positive) from demand capture (negative).
Excludes channels with insufficient data or unclassified sources. Some Industry-Segment Combinations are unavailable due to insufficient sample sizes for those combinations.
Select your parameters
Industry Bucket
Company Segment
High Conv
Low Conv
Negative Lift
Positive Lift
High Conv, Negative Lift
Capturing demand, not creating it
High Conv, Positive Lift
Top performers — scale these
Low Conv, Negative Lift
Underperformers — reconsider spend
Low Conv, Positive Lift
Hidden gems — optimize conversion
Read the Report
Using data from 224 B2B SaaS companies, we set out to answer a simple question:What does it actually take for a lead to convert?
